The pro-life diaper company is quoting X owner Elon Musk as part of a new advertising campaign featuring a Times Square billboard.
Everylife officially launched its “Make More Babies” campaign in the heart of the Big Apple on Wednesday, ahead of the March for Life in Washington, D.C., on Saturday.
The two-part billboard features a post made by Musk, who has 11 children, in September: “Having Children Saves the World.”
The ad will air for 30 consecutive minutes on Wednesday and will appear periodically over the next five days.
The billboard is also accompanied by a video ad that combats the “population control ideology” promoted by Everylife magazine in recent years, especially as a progressive solution to slowing the effects of climate change.
“The world needs more children, and Everylife is here to take a bold stand that we don't subscribe to the ideology of population control,” said Sarah, Everylife Co-Founder and President. Gabel Seifert said in a statement to FOX News Digital.
“Our 'Make More Babies' campaign is more than just promoting our brand; it is a powerful statement of our core belief that every child is a gift and deserves love, protection and support. No other diaper company speaks up and says the same thing.”
EveryLife is a financial partner of the pro-life organization Live Action and will be participating in the upcoming March for Life. The rally is held annually around the anniversary of the 1973 Roe v. Wade Supreme Court decision that legalized abortion nationwide. This decision was overturned in his 2022, and access to abortion varies by state.
The diaper and wipes company was founded in July 2023 as a direct-to-consumer baby brand. According to the company's website, pro-life organizations and nonprofit organizations can purchase the company's products at his 25% discount.
The values listed in Everylife website These include “celebrating life,” “standing with integrity,” “being a champion of parenthood,” and “rooted in faith.”
