Laura Martin, senior media and internet analyst at Needham & Company, predicts earnings for Alphabet, Google and Amazon in “Making Money.”
Amazon on Thursday announced its new shopping assistant, Rufus, with the following features: Generative artificial intelligence (AI) You can answer customer questions and make recommendations based on their preferences and needs.
“This morning, we launched Rufus, a professional shopping assistant trained on our product and customer data. This represents a significant improvement to the customer experience for discovery.” Amazon CEO Andy Jassy He said this at an earnings conference on Thursday.
“Rufus allows customers to ask questions like ‘What is the best golf ball to use to improve spin control?’ while shopping. or ‘Which rain jacket is best for cold weather?’ You’ll get thoughtful explanations of what’s important and product recommendations,” Jassy said.
“You can have a conversation with Rufus about other relevant or unrelated questions, and a consistent context is maintained,” he explained. “He can ask Rufus questions about product features, and he can quickly scan our extensive product pages and get answers right away.”
Amazon starts showing ads on Prime Video, capitalizing on streaming trend
Amazon on Thursday launched Rufus, its new generative AI-powered shopping assistant, to a group of beta users ahead of a broader rollout in the coming weeks. (Bridget Bennett/Bloomberg/Getty Images)
Rufus released a beta version Thursday to some U.S. users of Amazon’s mobile app. Amazon plans to gradually roll out Rufus to its remaining U.S. customers in the coming weeks.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| AMZN | Amazon.com Inc. | 159.28 | +4.08 | +2.63% |
Customers who use the Amazon Shopping app and are participating in the beta, or who will have access to Rufus in the coming weeks, can use Rufus by typing or speaking a question in the search bar. The Rufus chat dialog box will appear at the bottom. screen.
Jeff Bezos still uses Amazon’s early homemade door desk
Amazon CEO Andy Jassy said on an earnings call that Rufus “represents a significant improvement in the customer experience at Discovery.” (Kevin Winter/Getty Images)
You can then expand the chat to see answers to your questions, select suggested questions, or follow up in a dialog box. When your customer is ready to close her Rufus and return to regular search results, simply swipe down to move the chat box back to the bottom of the screen.
“We are in the beginning stages of our Rufus journey, with further personalization and expansion planned, but we are excited about how it will make discoverability on Amazon easier,” Jassy added. . “This allows customers to discover products in a completely different way. e-commerce website. ”
What is artificial intelligence (AI)?
Amazon’s Rufus AI-powered assistant can answer shoppers’ questions and make comparisons and suggestions to help customers find what they need. (Angela Weiss/AFP/Getty Images)
In a post on the company’s website, Rajiv Mehta, Amazon’s vice president of search and conversational shopping, and Trishul Chirimbi, Amazon Store’s vice president of basic AI and renowned scientist, said Rufus explained that they received training on customer reviews, community Q&A, and Amazon’s product catalog. Information from across the web.
With this training, Rufus is now able to answer questions about a variety of shopping needs and products, make comparisons, and provide recommendations based on the context of the conversation, they wrote.
CLICK HERE TO GET FOX BUSINESS ON THE GO
“We did extensive research at the beginning of our shopping journey, including ‘What should I consider when buying running shoes?’ Even comparisons such as “What is the difference between trail running shoes and road running shoes?” For more specific questions such as “Is this durable?”, Rufus has significantly improved the ability of customers to find and discover the best products that meet their needs, and that they can use regularly. We’ve seamlessly integrated it into the same Amazon shopping experience that they do,” said Mehta and Chilimbi. I have written.
