The fast food chain calls it an “authentic cheeseburger” and it costs 109 baht (Viral Press).
McDonald’s CEO acknowledged Monday that the fast-food giant’s sales have fallen due to menu price hikes that went unnoticed by customers.
The Chicago-based chain, which has come under heavy criticism for its Big Mac combos that cost nearly $18, among other menu price hikes, has promised to focus on affordability, the New York Post reported. Reported.
“As we move into 2024, the focus is probably going to be on what I would call affordability,” McDonald’s CEO Chris Kempczinski said on an earnings call with analysts. Told.
Same-store sales in some parts of the world rose 3.4%, but fell short of the 4.7% expected by Wall Street. In addition, some low-income customers stopped using the chain as inflation drove up prices, Kempczinski said.
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In this illustrated photo, a Big Mac is placed on a table in a restaurant. In some areas, high inflation has pushed the price of a Big Mac combo to nearly $18. (Jakub Porzycki/NurPhoto via Getty Images / Fox News)
“Eating at home has become more affordable,” Kempczinski said. “The battleground is certainly low-income groups.”
Restaurant analyst Mark Kalinowski told the Post that McDonald’s prices are still expected to rise at a modest pace.
Last week, a McDonald’s store in Connecticut came under fire after customers were charged $7.29 for an Egg McMuffin and nearly $5.69 for a side of hash browns. A Darien, Conn., franchise was accused of charging $17.59 for a Big Mac combo.
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As minimum wage increases take effect across the country, fast food prices across the board could rise further. In California, many fast food workers will earn $20 an hour starting April 1st.
McDonald’s and Chipotle have indicated that prices will rise. Must Increases depending on high labor costs.
