Bud Light released a new Super Bowl commercial featuring the company’s biggest spokesperson on the same day President Donald Trump announced his support for the brand.
Anheuser-Busch’s Bud Light continues to recover from its 2023 marketing fiasco with alleged transgender activist Dylan Mulvaney and has received support from the 45th president.
President Trump said on his platform Truth Social that Bud Light’s failed promotion was an “epic failure” that paid a “very high price.”
Indeed, even though Bud Light lost billions of dollars and the parent company’s stock price fell, President Trump asked whether the brand was worth another chance.
“Anheuser-Busch is not a Woke company… [it] “Falls of America spends $700 million a year on our great farmers, employs 65,000 Americans, 1,500 of whom are veterans, and provides scholarships to the families of fallen servicemen and women.・We are also a founding corporate partner of Honor,” President Trump said.
“Is Anheuser-Busch a great American brand that perhaps deserves a second chance? What do you think? Perhaps we should instead go after the companies that are destroying America,” he added.
Trump’s support may be related to his reported large investments. Anheuser-Busch InBev, but. According to data researched by Independent In 2023, the former president owned between $1 million and $5 million in stock in an account called “DJT Trust — Investment Account #2.”
business insider It made the same point, citing a 100-page disclosure form filed in . federal election commission April 14, 2023.
The positive words came at the same time that Anheuser-Busch lobbyist Jeff Miller is scheduled to host a fundraiser for Trump.According to reports MSNthe beer giant paid Miller’s company $260,000 in 2023.
Tickets for the Trump fundraiser will cost $10,000 and will reportedly include members of Congress and Republican leaders.
On the same day, Bud Light released perhaps the most expensive commercial in recent history. The ad features a number of personalities, including longtime supporter of the brand, Super Bowl champion Peyton Manning, who also mentions the brand in the following article: victory speech.
Musician Post Malone also appeared. The star has been drinking beer in public for years. joe rogan podcast.
UFC president Dana White was another big star featured in the ad. White just re-signed a high-profile sponsorship deal between the beer brand and the UFC and publicly endorsed the brand.
Mr. Trump’s comments echoed those made by Mr. White in October 2023 when he was asked how fans would react to a match promoter partnering with a recently disgraced brand.
“For Anheuser-Busch, it’s about values, and for me they were core values. I’m at a point in my life and career where it’s no longer just about money.” White Mr. told reporters.
“Nearly $1 billion a year is paid to American farmers for their crops and products. That’s right in front of me. That’s me,” White said. “Sixty-five thousand Americans are employed by Anheuser-Busch, and thousands of them are veterans. It’s right in front of me,” he added.
Apparently the only person not appearing in the Bud Light commercial is newly signed comedian Shane Gillis. Gillis is also a known consumer of Bud Light, drinking the beer in many of his podcast appearances.
Gillis became a fan favorite for his lack of censorship, knowledge of history, and of course his faith. Impressions of President Trump.
Bud Light has certainly stepped up its efforts to win back customers, but the company still hasn’t issued a resonant apology.Ann Statement for April 2023 Anheuser-Busch CEO Brendan Whitworth was disappointed, saying the company “never intended to be part of a divisive debate.”
“Our main job is to bring people together over beer,” he added.
The company did nothing to address consumer concerns about promoting gender dysphoria.
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