Facing a boycott, Doritos has cut ties with a transgender influencer who was part of a brand campaign in Spain.
Last weekend, Spanish transgender influencer Samantha Hudson (real name Iván González Lanedo) posted a 50-second Instagram promotional video titled “Crunch Talk” in partnership with Doritos Spain.
However, the video was removed on Monday after Ranedo’s past social media posts were exposed and Doritos began facing backlash, according to Newsweek magazine. report.
In one post, Ranedo wanted to perform a “depraved” sexual act on a 12-year-old girl. In another production, Ranedo wanted to play herself as a “nymphomaniac in front of her 8-year-old girl, who is super beautiful.” In other posts, Ranedo described female rape victims as “fat whores.”Ranedo is also advocated Calling for the abolition of the “traditional nuclear family.”
Some of the posts were created when Ranedo was a teenager; According to Rolling Stone magazine.
But that didn’t stop the controversy hitting Doritos, with social media users starting to demand that the company face “Bud Light treatment.”
Threatened with a boycott, Doritos quickly engaged in damage control. Not only did the company remove the video featuring Ranedo, Doritos also ended its relationship with the influencer.
Doritos Spain spokesperson Said According to Rolling Stone, the company learned of Ranedo’s social media posts on Monday.
”[Doritos Spain] We recently created a content series with local influencer Samantha Hudson. After the campaign began, it was discovered that Samantha’s tweets had been deleted from around 2015. ” says the company. Said In a statement. “Due to the comments, we have terminated our relationship and suspended all related campaign activity. We strongly condemn language and actions that promote violence and sexism of any kind.”
However, Doritos Spain reportedly stressed that its decision was based on Ranedo’s “inflammatory comments” and not on Ranedo’s gender identity, according to Rolling Stone.
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