Republican group planning $50M campaign to block Trump from reelection

Anti-Trump Republican groups plan to spend $50 million on a campaign to prevent the former president from winning a second term in the White House.

“Republican Voters Against Trump” plans to release video testimonials in November from former Trump supporters sharing why they don’t support the former president.

The campaign is being led by Republican strategist Sarah Longwell, a longtime critic of Trump. The plan is to target “moderate Republicans” and Republican-leaning voters in battleground states with videos. The group followed a similar strategy in 2020, sharing more than 1,000 testimonies during the election won by President Biden.

The ads, featuring testimonials from former Trump voters, will be rolled out across television, streaming platforms, billboards, radio and digital media. It will drive in the battleground states of Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin.

Longwell said the anti-Trump coalition built in 2020 will be one of the deciding factors in this race, and the demographic expansion in 2024 will be a deciding factor in whether Trump returns to the White House. I think it’s possible.

“Former Republicans and Republican-leaning voters hold the key to 2024, and to rebuild the anti-Trump coalition that made a difference in 2020, we need to reach them with trusted and empathetic messengers.” It’s essential,” said Longwell, the group’s Republican director. pack, said in a statement Tuesday..

“It’s establishing a permission structure that says, whatever their grievances with Joe Biden, Donald Trump is too dangerous and too free to ever be president again. The more voters who once supported him, the more Is there anyone better to make this claim?”

Voters who shared their testimonies generally did not praise Biden or make a case for why he should be re-elected in 2024, but primarily asked what events led them to oppose the former president. are shared.

“I voted for Donald Trump in 2020. January 6th was the end of Donald Trump for me,” says Ethan, who lives in Wisconsin. says in the video. He will vote for Biden. “The peaceful transfer of power is one of the hallmarks of our democracy, and I couldn’t believe that someone I once supported would back an effort that would undermine it… There’s no room.”