Southern college basketball fans claim to be the most knowledgeable about the sport.
That’s according to a new survey of 2,000 college basketball fans in the West, South, Midwest and East regions.
As a result, fellow Southerners are the most likely to drown their sorrows in snacks when their team loses (24%), and the most likely to pull out snacks related to their team or region for good luck (24%). It was found that the percentage was high (18%).
However, college basketball fans in the East are most likely to avoid throwing the plate due to excitement or sadness (14%).
Regardless of location, 79% of fans have a favorite team to root for, and more than two-thirds (68%) plan to celebrate a win rather than suffer a loss.
When their favorite team wins, 37% say they bask in the glory for several days, and 10% say they feel high for weeks.
But when teams take L, 30% feel pain for several hours, while another 29% last several days.
However, many are still concerned that their team won’t be able to withstand the intensity of the tournament, with only 13% believing their team has what it takes to win it all. only. Eastern college basketball fans are the most confident in their favorite team (16% vs. 11%), compared to Westerners who seem to be losing hope.
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Conducted on behalf of OnePoll frank’s red hotthe study took a closer look at how fans across the U.S. stacked up against each other, especially in March.
When it comes to college basketball fans in the Midwest, 57% love underdogs and 53% find buzzer-beater moments the most painful.
As a result, it became clear that the heat wasn’t the only thing they were experiencing on the court. College basketball fans in the West (27%) and South (27%) are more likely to prefer a “hot” level of spice to their meals.
More than a third (35%) of Westerners are more likely to add spiciness to their ramen than from any other region.
Most Eastern college basketball fans prefer a “medium” level of spice (44%), but they are more likely to heat unusual foods like pizza (40%), deli meats and cold cuts (18%). It is the highest. Also includes cookies (10%) and ice cream (9%).
Thirty-two percent of Midwesterners tend to choose a “mild” spice level, making them the most likely to add a little kick to their burgers (39%), whether it’s beef, turkey, or veggies.
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“College basketball fans are looking for more than excitement on the court this month. They want excitement in their food,” said Valda Coriat, vice president of North American marketing for McCormick & Company. His 93% of all fans like to add a certain amount of spiciness to their food, and whether you’re spicing up a classic dish or trying something new and unexpected, there’s a flavor adventure for everyone. I’ll be waiting. ”
Nearly all college basketball fans (97%) found themselves snacking at least occasionally while watching a game during the month of March, and 58% of those respondents said they snacked more frequently during the month of March than at any other time during the season. also admit that they consume more food during tournaments.
And while classic condiments like barbecue sauce are still on most Americans’ shelves (63%), hot sauce (52%), buffalo sauce (33%), Sriracha (22%) and even Hot honey (18%) also remains. It turns out that it is a must-have item for fans’ homes.
Interestingly, college basketball fans in the East are more likely to slather their favorite condiments on pasta (16%) and cookies (8%).
Fans in the East also match those in the West in terms of competitiveness, with more than three-quarters (77%) in both regions believing they are more competitive than other regions.
By far, college basketball fans are the most likely to get along with football fans (44%). Meanwhile, his 19% of Eastern fans tend to align most closely with baseball fans.
“This study highlights that college basketball fans across the country are ready for basketball’s biggest tournament, but at the same time each region has a diverse culinary tradition, ensuring every fan has a unique experience.” We’re also making it clear that we’re bringing a lot of things to the table,” Coriat said. “Regardless of your taste buds, March is the perfect time to hone your craft and add some heat to our lives and tables.”
Breakdown of regional superlatives
- Most likely to drown their sorrows in snacks — Southerners
- Most likely to eat snacks related to their team or region for good luck — Southerners
- Most likely to avoid throwing plates due to sadness or excitement — Oriental
- Most confident that his favorite team can win it all – Easterner
- I’m not confident that my favorite team will win it all — Westerner
- Biggest Underdog Fan — Midwesterner
- Biggest fan of buzzer-beater moments — Midwesterners
- Westerners and Southerners are most likely to prefer hot food
- Midwesterners are most likely to heat their ramen.
- Most likely to add heat to unusual foods — Orientals
- Most likely to add seasoning to pasta or cookies — Orientals
- The most competitive — Easterners and Westerners
- Least likely to go on a date each month — Midwesters
- Midwesterners are most likely to get divorced
Research method:
This random double opt-in survey 2,000 college basketball fans evenly divided between East, South, Midwest, and West commissioned by frank’s red hot while February 9th and February 20, 2024.Conducted by a market research company One polewhose team members are market research group I have a corporate membership in the American Association for Public Opinion Research (Arpol) and the European Public Opinion Marketing Research Association (esomal).
