Good luck Texas!
Museums in the Big Apple said they were not alerted this week before Beyoncé projected an advertisement for her upcoming country album across the building.
The Guggenheim Museum, Whitney Museum, New Museum, and Museum of Arts and Design all projected images from the Grammy winner’s upcoming album “Cowboy Carter” onto their buildings Wednesday evening.
On the outside facade of the Guggenheim Museum were written the words, “This is not a country album.” This is Beyoncé’s album. ”
However, the Upper East Side Museum told the Post that it was “not informed” of the publicity stunt before appearing in the building and “did not authorize this activity.”
“However, we invite the public, including Beyoncé and her most ardent fans, to visit the museum from May 16th to 20th, when we will celebrate the opening of her major exhibition. “We will be showcasing artist Jenny Holzer’s projections on the facades of our iconic buildings,” the magazine said. In a statement.
Three other museums were ambushed with works by the 42-year-old artist, dressed in patriotic costume, holding an American flag and riding a white horse.
The museum also told the newspaper that it was “not involved” in the activation of the stunt, but was nonetheless “thrilled to see Beyoncé highlight the importance of museums in the cultural landscape.” .
“We have no doubt that her influence will open the door for even more people to explore and appreciate Black creativity,” the museum, located in Columbus Circle, said in a statement.
The Whitney Museum of American Art in the Meatpacking District was also in for a surprise when the A-lister lit up the museum.
The cultural institution wished the singer “a successful album” and said it “looks forward to seeing her at the Whitney Biennial soon,” but did not comment on whether the artist planned to visit the museum for the celebration. It’s unknown.
The 32-time Grammy Award-winning singer and New Museum did not respond to requests for comment.
This is not the first time the singer has used a museum to promote his work.
In 2018, she and her husband Jay-Z filmed a music video at the Louvre in Paris.
Beyoncé’s album “Cowboy Carter” is scheduled to be released next Friday.
