Artificial intelligence technology is making its way to Hollywood much faster than many expected. This week, OpenAI is hiring studios and talent agencies to promote Sora, a text-to-video generative AI application that developers hope will revolutionize the way Hollywood makes movies and TV shows. It is reported that they are patrolling.
According to Bloomberg, OpenAI is pitching Sora to Hollywood ahead of the application’s release later this year. report. With Sora, filmmakers could theoretically generate entire scenes featuring “actors,” virtual sets, and even camera-like tracking shots by simply entering text that describes what they want. It will look like this.
This is bad news for blue-collar Hollywood workers responsible for the physical aspects of television and film production. The entertainment industry’s economic downturn has already hurt production staff, as studios cut back on the number of TV shows they produce in large numbers.
In a sign of how serious the situation has become, OpenAI CEO Sam Altman reportedly attended a party in Los Angeles over Oscar weekend.
When Bloomberg asked for details about OpenAI’s Hollywood ambitions, a spokesperson was fairly vague.
“OpenAI is committed to collaborating with industry and deploying AI advances in stages through an iterative deployment process to ensure secure implementation and give people ideas for future developments. We have a strategy and we look forward to continued dialogue with artists and creators.”
Sora has already impressed Tyler Perry, who canceled plans to build an $800 million expansion studio in Atlanta, Georgia after seeing the app’s capabilities.
“It’s one thing to be told it can do all these things, but to actually see what it does was shocking,” he said.
“You don’t have to go on location anymore. If you want to be in the snow in Colorado, it’s a text away,” he continued. “If you want to write a moon scene, it’s text and this AI can generate it like it’s nothing.”
Sola’s inevitable appearance in Hollywood is sure to make workers from all walks of life nervous, especially during the delicate union negotiations currently underway.
IATSE and the Teamsters, which represent the majority of staff and post-production workers, say AI is one of the key issues they will negotiate in negotiations with studios.
At a time when blue-collar crew members are struggling to find work as studios cut budgets and cut TV and film production, Sora could lead to even more job losses.
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