Don Lemon’s new online show is grappling with rapidly declining viewership after being unceremoniously fired by Elon Musk — and its meager income may not cover even minimal production costs. The Post has learned that there is.
The former CNN anchor, who was demanding millions of dollars and flights in SpaceX rockets and Cybertrucks, before being fired from Mr. Musk’s social network・The number of viewers decreased significantly in the second episode of “The Series”. The Don Lemon Show. ”
“No one was watching,” one media watcher told the Post. “Poor Don, he doesn’t realize that people watched the first interview because of Elon, not because of him! After watching Elon’s interview, he doesn’t realize how much people hated Don. I remembered Iruka.”
Lemon’s second show with tech journalist Carla Swisher, posted on X and YouTube last Wednesday, had just 190,000 and 93,000 views, respectively, as of Tuesday morning. There is.
This is part of the views for an interview with Musk posted on both sites on March 18th, which had 2.2 million views on X and 1.2 million views on YouTube as of Tuesday.
The interview with Swisher was not reposted by the well-known technology journalist, who like Lemon also has 1.5 million followers on X.
Another media source said, “She knew it was too bad, so she dumped him and didn’t promote him.”
Despite Mr. Lemon’s whirlwind media tour in the wake of Mr. Musk’s debacle, viewer ratings are cracking. He returned to CNN for an interview with Erin Burnett and appeared on “The View,” “The Tamron Hall Show,” and “The Dan Abrams Podcast.”
“Starting well and then stalling right away is worse than starting slowly and increasing the number of spectators,” the official said.
Neither X nor YouTube have provided estimates of Lemon’s revenue.
According to Mr. X, “The second episode of ‘The Don Lemon Show’ received twice as many impressions and views on X compared to YouTube.” did not employ aggressive advertising strategies to increase and attract new audiences. ”
An “aggressive advertising strategy” means no paid advertising to promote posts or other marketing or advertising efforts.
A spokesperson for Lemon told the Post: “Don has been hosting a new show using a distribution model for a week now, and it’s early days for those working with him.
“With his first episode reaching over 3 million people, it’s hard to imagine many content creators like him getting off to a better start,” the rep added. “He is excited and looks forward to building an audience on all the platforms we work with.”
Lemon dropped the third episode on Monday, interviewing Oscar-winning actress Monique and her husband Sidney Hicks. The show has been viewed 68,000 times on X and 7,424 times on YouTube as of Tuesday morning.
In order to scrape together the salary Lemon earned at CNN (estimated at $4 million to $7 million), he would need to launch a subscription model, get sponsorship for his show, or do product placement. Co-writer Alex Taub said: Founder and CEO of Truth Arts.
“The way you monetize content is through advertising, and the way you get advertising is through human eyes,” Taub told the Post.
A source familiar with X’s monetization told the Post, “If he could have gotten the numbers he got in the Musk interview, he would have been considered a lower to mid-tier creator.”
Sources were unable to measure Lemon’s revenue, but a look at the work of successful creators can provide some insight.
For example, Mr. Beast is known for its fast-paced, highly produced videos that feature elaborate challenges and big prizes. I wrote to X In January, he earned $263,655 thanks to a post that garnered 156.7 million views.
Mr. Beast — Who’s in it? He was the richest YouTuber in 2023, earn $120 million From the Platform – In July 2023, it was shared that a video he posted on a Google-owned site was viewed 77 million times in five days and earned him $167,000 in ad share revenue.
