Caitlin Clark is one of the greatest women’s basketball players of all time. She is also definitely the richest. The Iowa star arrived at the perfect time to take advantage of the NIL rules affecting college sports, which made her the millionaire she is.
Much has been said about Clark’s eventual rise to the world. WNBA, specifically the money she will earn. The league still lags far behind in terms of compensation, with Clark making a paltry $77,000 for the No. 1 overall pick. But that’s just a drop in the bucket compared to the deals she’s already gotten.
Currently, Clark has numerous Name Image Likeness (NIL) transactions with some of the world’s biggest brands. Although the exact numbers are not publicly known, the largest companies tracking NIL transactions are: On3 values her deal at $3.1 million, and her value is rising.. This is enough to make Clark the highest-paid women’s basketball player by a wide margin (Angel Reese is second at $1.8 million), while also making her the fourth-highest paid NIL player in the On3 database. That’s enough money to make him a man.
Only three athletes currently earn more than Clark:
- Bronny James, son of University of Southern California guard LeBron James ($4.9 million)
- Shedur Sanders, Colorado QB, son of Deion Sanders ($4.7)
- Livi Dunn LSU Gymnast and TikTok star ($3.6 million)
James, Sanders and Dunn may earn more money as brand ambassadors, but it’s Clark whose athletic background is worth the most money. She is the only one of the four to be a legitimate genius in her sport and is destined to be one of the greatest players in the pros from the moment she arrives.
Many have made the malicious argument that Clark would have made more money taking advantage of the year of the pandemic to go back to college than he did in the WNBA. Remember: Clark’s college income is not a salary. These are endorsements that will very likely carry over when she reaches the next level.
Below is a complete list of Caitlin Clark’s current NIL contracts, ordered in reverse order by the date she was signed.
Xfinity
Signed date: March 24, 2024
A national television commercial for Clark’s internet provider, Xfinity, compared basketball player Caitlin Clark to urban planner Caitlin Clark.
panini america
Signing date: 3/6/24
By signing with trading card giant Panini, Clark will receive an autographed trading card upon his arrival in the WNBA.
gain bridge
Signing date: 3/5/24
Money management firm Gainbridge quickly gave Clark its consent when she announced her intention to enter the WNBA Draft. Gainbridge Fieldhouse in Indianapolis is the home of the Indiana Fever, who own the No. 1 pick and select Clark.
gatorade
Signing date: 12/12/23
The sports drink giant signed Clark to a multi-year contract midway through the season. Limited edition goods are now available Around the Iowa Star.
state farm
Signing date: 10/10/23
Clark became the first college athlete to sign a NIL contract with State Farm, the insurance company that contracts with numerous NBA players. Her first commercial co-starred Jimmy Butler and Reggie Miller.
10,000 small business voices
Signed date: March 16, 2023
Mr. Clark, an extension of Goldman Sachs, appeared in commercials lobbying the federal government to reauthorize the Small Business Administration.
buick
Signed date: March 13, 2023
Buick recognized Clark’s NIL potential and signed her to a multi-year contract during last year’s NCAA Women’s Tournament.
Nike
Signing date: 10/10/22
Since Nike inked Clark in 2022, there has been no shortage of ad campaigns, including this giant billboard in Iowa City.
H&R Block
Signing date: 22/3/1
Clark made a series of social media posts for H&R Block encouraging young women to dream big in sports.
Hy-Vee
Signing date: 1/18/22
Clark’s first NIL deal, Midwest grocery store chain Hy-Vee is rolling out a store-brand cereal named after the Iowa star.
