A few weeks ago, media flunkies were riding high as the polls seemed to be converging. President Joe Biden enjoyed a bump after his State of the Union Address, and quickly narrowed Donald Trump’s lead in critical swing states. Hoping to keep up the momentum, Biden World launched a media blitz, outspending the Trump camp nearly three-to-one over the past month on campaign ads. But the spending flex is more a sign of desperation than anything else. The polls will undoubtedly converge as the election nears, but it will have nothing to do with how much each candidate spends.
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