Apple is developing a slimmer version of the iPhone that will likely be released by 2025. Information reported Friday, citing three people familiar with the project.
The report says the thinner version will likely cost more than Apple’s iPhone Pro Max and is expected to launch alongside the iPhone 17 in September 2025.
The Cupertino, California-based company is still testing various designs for the device, codenamed “D23,” and it could possibly be powered by Apple’s latest generation processor, called A19, the report said. added.
Apple did not respond to Reuters’ request for comment.
The expected revamp underscores the need for Apple to strengthen its most popular product, the iPhone, as it grapples with stiff competition from China’s Honor and Huawei and Samsung Electronics of the world.
samsung is largest share According to research firm International Data Corporation, Apple will have a 20.8% share of the smartphone market in the first three months of 2024, followed by Apple with 17.3%.
Apple’s iPhone sales for the fiscal second quarter fell 10.5% to $45.96 billion.
The report also states that Apple plans to discontinue the low-priced iPhone Plus model and plans to release a low-priced iPhone to replace the iPhone SE in spring 2025.
The news comes just days after Apple unveiled its latest iPad Pro with a new chip for artificial intelligence computing, as it races to catch up with Big Tech rivals in the race to dominate emerging technologies.
