She’s so cute in prison!
TikTok user Natalie Violet has gained more than three million followers by taking on wacky makeup challenges submitted by viewers and beauty brand reviewers.
The Connecticut native’s topics include: She does “prison make-up,” mixing cosmetics from items in the “commission store.”
She magically creates eyeshadow out of deodorant and magazines, uses red M&Ms as blush, and eats them.
compensate. TikTok @ natviolette
“In prison, you have to get a little more creative,” says the 26-year-old. “I only know this from my research. I’ve never been to prison — yet!”
“I’ve always had a passion for skin care and makeup,” she told The Washington Post, “so it was just the path I wanted to follow.”
For the video, Violette “did her homework” and studied YouTube videos of women in prison sharing their beauty tips for being in prison.
A licensed esthetician, she previously worked as a model and began posting fashion looks on her Instagram Stories in 2018, catching the attention of big brands such as Forever 21, Fashion Nova, and Oh Polly.
Started posting on TikTok in 2020.
At first, Violette mainly uploaded fashion-related content, but she noticed that her occasional makeup videos were well-received.
“So I thought maybe makeup would be my main content on this platform,” she recalls.
Her first “challenge” was in 2022, where she “put on a full face of makeup using my mom’s makeup. From there, the challenge suggestions just kept coming in, and now here we are.”
Posted on TikTok in 2020. TikTok @ natviolette
Violette has 218 million likes on TikTokused to wash his face with a toothbrush and recently went on a hunt for the “perfect rock.”
“You would never think that a rock would make a great applicator for makeup, but it was,” she says with a laugh. “It’s natural beauty.”
As a little girl, Violette dreamed of starring on the Disney Channel, and now her goal is to grow her fanbase and brand, which includes deals with L’Oreal, MAC Cosmetics, and Urban Decay.
What advice would you give to aspiring TikTokers?
“Never give up. Don’t be afraid to step outside your comfort zone. It’s a huge community and everyone is welcome to join. People just want to have fun.”
