Clients will want designers to stop messing around with AI.
New York-based fashion brand Collina Strada has faced criticism online after employing artificial intelligence in the design process for its latest collection with BAGGU. $70 horse-shaped bag since then It became a hot topic.
While both brands pride themselves on sustainability, consumers claim that the use of AI to create certain prints for the collaboration, which launched earlier this week, goes against the companies’ eco-friendly missions.
“I was honestly really looking forward to this collection, but after seeing that the prints were AI-generated I’m not as excited anymore,” one Reddit user said. I have written In online forums.
The user claimed that after inputting his fingerprint into an AI detection tool, it was discovered that “most of the fingerprints were generated by AI.”
“As a long-time BAGGU user, this is disappointing to say the least,” the user continued. “I was really hoping to buy the medium crescent one with the blue spines, but after finding out it’s AI, I’m not keen on buying it.”
According to product listings on BAGGU’s site, just two prints — “Blue Thorns” and “Boxer Plaid” — were “AI-conceptualized,” or created with the help of generative AI program Midjourney, to “remix and further evolve older Corina prints” for the brand’s Spring/Summer 2024 line.
With the help of advanced technology, two prints previously used by the label were combined, and “the graphic team transformed the concept into a repetition, inserting the logo and adding new elements and layers to complete the print.”
A chorus of angry customers slammed the once-beloved brand online, blaming creative director Hilary Taymor’s Collina Strada and BAGGU for their embrace of new-age technology. Instagram Artificial Intelligence Harmful to the environment And artistic creativity.
“I can’t believe you’re using AI for this. Your community is full of artists and creative people and you chose AI? Seriously?” chastised one disappointed customer, adding that not only is AI “bad for the environment,” it also “goes against your marketing” for the brand.
“The use of AI is unacceptable. It’s terrible for the artists and more importantly the environment,” another commented. “I’m heartbroken but I will not be buying from Baggu again.”
“I had no idea about the AI pattern,” someone else wrote. “I will be cancelling my order.”
“I’m a little disappointed to find out I paid an extra $20 for an AI-generated print,” one user commented.
Collina Strada clarified that the company “only used AI on the Boxer Plaid and Blue Thorn prints.” MashableThe brand said the use of Midjourney “does not eliminate the process of using print designers,” but that it was “just used as an experiment this season and translated by our designers.”
In an Instagram Story, the label’s photographer and co-creative director Charlie Engman reportedly responded to the online backlash. According to a Reddit user The person who took a screenshot of Engman’s post, which was criticized as “immature” for his flippant response to consumer concerns that users called “an expected and reasonable backlash.”
The Post has contacted Collina Strada and BAGGU for further comment.
Previous reports have argued that artificial intelligence is energy intensive.
By 2030, the energy consumption required for AI data centers is expected to be more than seven times the annual electricity consumption of New York City. CNBCIndustry experts say such projections could boost demand for natural gas rather than renewable energy.
Meanwhile, AI is scaring artists, some of whom worry that their work will be used to train the software — a dilemma that has already given rise to several lawsuits.
Concerns about AI have also sparked a 118-day strike in Hollywood and an open letter signed by some of the industry’s most prominent musicians who argued that the use of AI “infringes on and devalues the rights of human artists.”
