He is revealing a secret.
Chipotle has been under a lot of criticism lately, but judging by the volume of complaints, beef customers’ biggest gripe about the trendy fast-casual is that portions are shrinking, while prices are higher than ever.
Now, a New York City-based Wells Fargo analyst has actually looked into this phenomenon, ordering a total of 75 burrito bowls from several local stores to see if the salsa sellers are really being stingy.
Using weighing as his primary data mode, Zachary Fadem weighed samples of the favorite lunches of corporate “buddies” in the Big Apple and found wide variation in results. According to Barron’s.
The average bowl weighed about 21.5 ounces, but some were as light as 13.8 ounces.
The heaviest he observed was 26.8 ounces.
“At the median, in-store and digital orders were very similar (within about 0.2 ounces),” he noted in the data.
“However, the consistency varied widely,” Fadem added, noting that the heaviest bowl was 87% better than the lightest bowl.
In response to a data chart shared on X, one user wrote, “We need conferences for this kind of ‘mundane’ research that actually impacts people’s lives.”
In May, Chipotle executives stressed that despite the rumors, portion sizes had not actually changed.
