McDonald’s U.S. President Joe Erlinger appeared on the “Today” show on Tuesday to discuss the company’s proposed $5 meal plan as a response to rising fast-food prices.
McDonald’s limited-time $5 meal set will be available at most locations for four weeks or more.
While it was originally scheduled to last about a month, the majority of McDonald’s restaurants nationwide (93%) intend to keep the menu item for longer, according to a message obtained by FOX Business.
For $5, you get your choice of two sandwiches — a McDouble or a McChicken — plus a small side of fries, four McNuggets and a small soda.
The $5 meal set will be available on June 25th (McDonald’s USA/Fox News)
The length of the contract extension will vary depending on the McDonald’s store.
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Based on preliminary data, the meal deals are “achieving their objective of bringing customers back to our restaurants,” Myra Doria, national regional president, and Tariq Hassan, U.S. chief marketing and customer experience officer, said in a message.
A McDonald’s fast food restaurant in Belmont, California on April 3, 2023. (Tayfun Coskun/Anadolu Agency via Getty Images/Getty Images)
Buffeted by inflation, some fast-food customers are forgoing trips to restaurants, opting instead to eat at home.
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In the message, McDonald’s executives also suggested the fast-food chain wanted to strengthen its “affordable pricing initiatives throughout the remainder of the year.”
McDonald’s restaurant sign is seen on October 30, 2023, in Austin, Texas. (Photo by Brandon Bell/Getty Images/Getty Images)
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