El Salvador’s President Najib Bukele launched his own premium coffee brand, Bean of Fire, this weekend, describing the venture as a “passion project.”
Bukele made the announcement on his Twitter account on Saturday evening, insisting that the coffee brand has “nothing to do with politics.” He noted that the company’s goal is to make “the best coffee in the world, 100% Salvadoran.”
In other news, I launched my own coffee brand.
This has nothing to do with politics, this is a passion project I’ve been working on for the past year.
Our only goal is to make 100% the best coffee in the world. #Made in El Salvador 🇸🇻
If you’re in the United States, you can purchase coffee through our website. https://t.co/H5bwlJz51m
— Nayibbukele (@nayibbukele) July 20, 2024
The announcement capped a surprisingly politically active week for Bukele, who was mentioned unfavorably in President Donald Trump’s Republican National Convention acceptance speech. Trump claimed Bukele was flooding the US with criminal immigrants, but Bukele ignored the remarks and made cryptic comments about taking the “honorable path.”
Coffee brand WebsiteThe company, which appears to be targeting potential customers primarily in the United States, says its products come from farms on the northern slopes of the Santa Ana Volcano, one of 20 volcanoes in the United States.
“Volcano coffee grows in the most fertile, mineral-rich soils in the world. Even with the most advanced human technology, these natural conditions cannot be replicated,” the website states. explanation“Our ambition is to unravel them and create a perfect symbiosis between the ancient geography of Ilamatepec and the world-renowned craftsmanship and dedication of the Salvadoran people.”
website list A US-based LLC registered in Florida as contact information, and Ships The company sells its products through Amazon. At the time of writing, the brand offers nine varieties of coffee beans, all of which are sold in one-pound packages for $50 each (plus shipping).
With the launch of Bukele’s “Bean of Fire” coffee brand, Bukele spearheaded an initiative to donate 200 pounds of coffee, sugar, and 8,000 cups of coffee daily to local Salvadoran businesses. Claim To support local entrepreneurship and “encourage Salvadorans living abroad to return and invest in their home country.”
every day, translation: They donated 200 pounds of coffee, sugar and 8,000 cups of coffee to businesses in El Salvador.
Today, I’m excited to tell you the story of Vista Hermosa, a business venture started by a Salvadoran woman who returned to El Salvador after living abroad and opened her own cafe in her hometown of El Salvador. pic.twitter.com/56DuoFQiVN
— Bean of Fire (@BeanofFire) July 21, 2024
according to Local media said several businesses have benefited from Bukele’s coffee drive, with the latest being a local family-run business in the city of Soyapango.
“That means coffee that you pay for in the United States is free in El Salvador. And every day a new small business opens,” Bukele said Monday. “Buy us some coffee so we don’t go bankrupt anytime soon.”
This means that coffee that you would pay for in the US is essentially free in El Salvador.
And one new small business is added every day.
Buy some so you don’t run out of money any time soon 😂https://t.co/4KAadn7Jlo https://t.co/zOedx08Mo5
— Nayibbukele (@nayibbukele) July 22, 2024
United States Department of Agriculture Foreign Agricultural Service stated El Salvador’s coffee production is set to reach 555,000 60-kilogram bags in 2023/24, it was announced in May. The USDA maintained that the country’s coffee industry continues to be affected by rural labor shortages due to weather factors and migration, affecting labor such as pruning, tree replacement, berry picking and processing.
“Furthermore, input prices remain high, increasing production costs. Although the Government of El Salvador (GOES) continues its free coffee tree program, most trees are not being planted by farmers due to a lack of financial resources to cover this cost,” the USDA said.
The launch of Bukele’s “Passion Project” coffee brand came at the request of former President Donald Trump. Accused On Thursday, he announced he was sending domestic criminals to the United States.
“There’s a president of a country that I happen to really like, and he’s getting a lot of attention as a great leader of this country,” Trump said Thursday, adding:
He says the country is doing well because the crime rate is going down. And he says he’s training all these rowdy people. They’re rowdy, rowdy, rowdy. He’s training them. I’ve been reading about this for two years. I thought, “That’s great. Let me just look into it.” But then I realized he’s not training them, he’s sending all the criminals, the drug dealers, the guys that are in prison, to the United States. And he’s unique in that he doesn’t say that.
Bukele appeared to respond to Trump’s comments in a social media post. read Just “walk the high path,” and posted a video of the Republican politician from an earlier visit to El Salvador.
Christian K. Caruso is a Venezuelan author documenting life under socialism. You can follow him on Twitter. here.
