Pollster Frank Luntz argued last week that Donald Trump could sink Vice President Kamala Harris’ presidential campaign with just 10 words.
Thanks to media backing, Harris has built a large lead over Trump in the two weeks since she became a leading contender for the Democratic presidential nomination, despite not winning a single vote in the primary.
“As Ronald Reagan said, how many times has a campaign come down to the question, ‘Is things better today than they were four years ago?'”
But Luntz said that momentum could halt if Trump focuses on one fundamental issue.
“Name one thing she’s accomplished as vice president, and that’s it,” Luntz told KTTV-TV about the question he would pose to voters.
“Name one thing she’s accomplished as vice president. 10 words,” he repeated.
From Luntz’s perspective, it’s not in Trump’s interest to attack Harris.
Instead, Republican pollsters argued, voters prefer “accountability” over attacks. That’s why the 10-word question is so powerful, forcing voters to think about Harris’ performance, or lack thereof.
“That’s a legitimate criticism. She was No. 2 in the country and she was in charge of immigration. Now I’m going to rile up the other side: What’s going on with her immigration? How successful has she been? What else has Joe Biden put her in charge of?”
“We’ve seen in our lifetimes that Vice President Dick Cheney had as much power as the president, and Vice President Joe Biden had certain responsibilities under the Obama administration,” he continued. “She didn’t do anything.”
Republican strategists and lawmakers have offered similar advice to Trump to stay focused on the issues.
The election will likely be decided by a relatively small number of undecided voters in a few key battleground states who value practical solutions and candidates’ track records.
If Trump continues to push his plans on the economy, immigration and foreign policy, he has a good chance of winning the election in November. After all, his record stands in stark contrast to that of Biden-Harris.
Mark Campbell, a Republican strategist who helped Glenn Youngkin win in 2021, also believes the race could come down to one question voters must ask themselves.
“How many times has an election campaign come down to the question, as Ronald Reagan said, ‘Are we better off now than we were four years ago?’ This year, the answer is a resounding no,” he said. Said The Associated Press.
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