Harris’ campaign launched new ads in battleground states on Friday highlighting the vice president’s upbringing in an effort to appeal to middle-class voters.
advertisementThe ad, titled “I Know,” says Harris grew up in a “working-class family,” is the daughter of a working mother and worked at McDonald’s while earning her college degree. The ad, first viewed by The Hill, outlines ways Harris will work to lower health care costs, create more affordable housing and reduce crime.
“Donald Trump has no plan to help the middle class, only more tax cuts for billionaires,” the narrator says.
The ads are part of a $50 million advertising push by the Harris campaign in the weeks leading up to the Democratic National Convention, which is scheduled to begin on Aug. 19. The ads will air on local and national broadcast, cable, streaming and social media platforms.
The 30-second spots will air during shows such as the Olympics, The Bachelorette, Big Brother and The Daily Show.
“Being president is about who you fight for. Vice President Harris is the daughter of a working mother and worked at McDonald’s to put herself through college. She knows what it’s like to be a middle-class family,” Harris campaign spokeswoman Lauren Hitt said in a statement. “She’s running for president now to help families not just get by, but get ahead.”
“As president, Harris’ top priority will be standing up to corporate greed and lowering costs,” Hitt added. “Meanwhile, Donald Trump is campaigning to give more aid to his ultra-wealthy friends at the expense of working-class Americans. It’s this contrast that voters will see between now and Election Day.”
Harris has sought to draw a clear contrast between her vision for the country and former President Trump’s campaign. She outlined a platform of pushing for affordable health care and paid leave, lowering the cost of living and protecting access to abortion. She has repeatedly framed the election as a choice between moving forward or back.
Trump has attacked Harris on issues including inflation and immigration, said the stock market would crash if he doesn’t win in November, and said he could provide big savings to consumers by investing in domestic oil drilling and lowering energy costs.
a CNBC Poll The poll released Thursday found that nationally, Trump leads Harris by 2 percentage points and that twice as many Americans believe they would be better off financially under Trump than under Harris.
