A new poll reveals that Taylor Swift's overall popularity among voters has declined after she endorsed Kamala Harris this month.
Taylor Swift's overall favorability rating among registered voters has declined since last year, dropping from 40 percent in 2023 to 33 percent this year, according to NBC News. public opinion poll It was released on Friday. 16% said they had negative feelings towards her in 2023, while 27% said they still do so now.
About 26% of independents have a positive attitude toward Swift, down from 34% in 2023.
The NBC News poll is the latest to show that Swift's support hasn't had the impact Democrats had hoped.
A recent ABC News/Ipsos poll showed that a majority of voters (81 percent) don't care about Swift's political views. A separate YouGov poll also found that the majority of voters were unfazed by her support.
A new NBC News poll released Friday found that Republican voters have the most negative opinion of Swift.
About 47% of Republicans say they view Swift negatively, up from 26% who said they viewed her negatively last year. Just 12% of Republicans say they have a positive attitude toward the singer, down from 28% last year.
Among Democrats, 58% have a positive view of Swift, up slightly from 53% in 2023.
Swift posted her support on Instagram after the Sept. 10 presidential debate, at a time when it would have the most impact on the media. She announced that she would vote for Vice President Harris, but tempered her enthusiasm by encouraging her millions of fans to do their own research and vote the way they choose.
Harris remains unpopular with many young progressive voters because of the war in Gaza, so her support has been muted. Anti-Israel progressives have protested Kamala's events and last month's Democratic National Committee (DNC). Many of them are now flocking to alternative candidates like the Green Party's Jill Stein.
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