Taylor Swift's endorsement of Kamala Harris is becoming a costly move for the pop superstar.
According to data, Taylor Swift has lost more than 2 million Spotify listeners since publicly endorsing Kamala Harris on September 10, the night of the presidential debate. share Chartmetric, a music streaming analytics company, contributed to The Wrap.
Additionally, the number of people watching Swift's YouTube videos in the U.S. reportedly fell by nearly 10% after Harris' endorsement.
Just before the debate, Swift had 94 million unique Spotify listeners who had streamed at least one song in the past month. As of September 27, Swift's monthly unique listeners had reportedly fallen to 91.9 million.
For Swift, this drop will likely be a hit to her bank account, as Spotify pays artists based on the number of streams they generate.
The 2 million drop in Spotify listeners was due to Taylor Swift's popularity taking a hit among all voters.
As reported by Breitbart News, a recent NBC News poll showed Swift's favorability rating among all registered voters has declined since last year, dropping from 40 percent in 2023 to 33 percent this year. Ta. 16% said they had negative feelings towards her in 2023, while 27% said they still do so now.
About 26% of independents have a positive attitude toward Swift, down from 34% in 2023.
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