A new song supposedly released by Justin Bieber that mentions attending a “Diddy party” in the lyrics has gone viral on social media, raising questions about its authenticity. .
First came social media platforms such as: TikTok, X, YouTube But it gained even more views after troubled rapper Sean “Diddy” Combs was arrested.
The lyrics include, “I lost myself at Diddy's party/I never knew it would turn out like this/Wish I had a new Ferrari/But I paid more than my soul.”
Another line states, “He signed the papers so he would never have to say sorry.”
A new song supposedly released by Justin Bieber includes the following lyrics: “I lost myself at Diddy's party/I never knew it would turn out like this/I was driving a new Ferrari/But it cost a lot more than that” My Soul. ” (Getty Images)
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Bieber's representatives did not respond to requests for comment on the song, but multiple experts agree that the song was likely created with AI or other digital tools.
“The reason this is generated is because it's not something that the artist is putting out there, and we say, 'AI generated,'” AI expert Marva Baylor told Fox News Digital. When it comes to AI, it can mean a lot of things. If you actually train the voice and think about what's going on, it could be an AI tool or it could be an actual digital tool. The reason digital music tools like this are really gaining traction is because it's actually happening. Immediately it looked so real that everyone thought someone must be using some kind of AI to make it look so real. ”
WATCH: AI expert explains why Justin Bieber won't address rumored fake song about Diddy
She continued, “Part of the experience of releasing new material is the before and after parts of that experience and the digital engagement. So if the artists aren't excited about it or aren't excited about it, then this isn't real. We like surprises, and a lot of gamification helps us find out what's in the safe, what the new song will be, and what the hidden tracks are. I found out that it is being done. I've never seen this in this scenario. That's why fans are saying this is not my Justin Bieber. ”
Rob Rosenberg, founder and principal at Telluride Legal Strategies, said: “It's very difficult to communicate that, but the fact that it seemed to be so topical was that it was… It seemed so coincidental that it appeared.”
The authors say the song is likely AI for a variety of reasons, including Bieber's failure to promote the song. (Kevin Winter/Getty Images)
What is artificial intelligence (AI)?
CBS reported They said they “ran this song through multiple AI voice detection tools. Some results indicated that the voice, or at least part of it, was likely generated by AI.”
On a technical level, experts at Pindrop, a voice authentication and security company that has been deeply involved in the banking industry since 2011 but recently extended its technology to detecting AI-generated deepfakes, told FOX News Digital that this He said that there is reliable information that characterizes the song. As generated by AI.
“The reason why this happens is because it's not something the artist is putting out there.”
“When we speak, our voices are in a specific frequency range. And what we realized is that these AI-generated systems sound very good, but in reality, “So the exact frequencies don't match the way we speak.' So now we can detect things like frequency fluctuations in AI-generated speech,” said Pindrop's senior director of product. said one Sarosh Shahbuddin.
Dr. Ellie Cooley further explained that there are three main categories of these artifacts, including acoustic, phonetic, and temporal inconsistencies, and the “digital fingerprint” of the model that generated the AI.
Experts at voice authentication and security firm Pindrop said Bieber's songs have what they call “digital artifacts” that suggest they are not authentic. (Joseph Okpako/Wire Image)
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Shahbuddin also pointed out that his company's technology is often combined with independent fact-checking to determine whether an image or audio was created by AI.
Pindrop has recently entered the social media space with its Pindrop Pulse tool, and Shabudin and Cooley say they've seen a “significant increase” in people checking for deepfakes, with 10,000 “suspicious files” per month. has been entered on their website.
Watch: Legal experts explain why people need to be wary of deepfakes as trial gets underway
They say that, thanks in part to publicly available open source tools for creating deepfakes, “the distribution of media files labeled as synthetic and non-synthetic is extremely large and alarming.” ” he pointed out.
“There's very little that can be done to stop these models from being used. It's crazy,” Shabudin said.
Pindrop experts said there has been a “significant increase” in people checking for deepfakes. (Angela Weiss/AFP via Getty Images)
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Aside from the issue of song content, there is also the ongoing financial impact of deepfakes on Bieber and other artists.
” [point] The thing about TikTok is that you create fun little creations, you put in cartoons, talking heads, fun new creations, and people use this as background music for these new creations. And it goes on and on. And typically, if it's a licensed song, you'll incur royalties every time those works are played. And no one in the world is receiving royalties,” Beiler said.
Bieber has not mentioned the song or the rumors that it was forged by AI. (Mike Rosenthal/Getty Images)
“These social platforms will start to view music-related deepfakes as a completely different category of media than political deepfakes or other types of deepfakes,” Shahbudin explained. “The reason is that there are labels or some type of organization that owns the licenses to these singers and artists, and that affects how royalties are distributed to these artists. So these songs Deepfakes are actually a new class with significant benefits, and platforms like YouTube are starting to take this much more seriously than non-singing deepfakes or music-related deepfakes. I think I will.”
He added: “If the person who created this deepfake actually posted it as a song on Spotify and it got streamed thousands of times, that's money that goes to someone else who knows it's not theirs. ” he added.
“There's very little that can be done to stop these models from being used. It's crazy.”
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Baylor said that despite the money involved, Bieber won't bother working on deepfakes for several reasons.
“Bieber doesn't talk about it because he has millions of followers on Instagram. [reportedly] “She gets paid almost $2 million just to post on Instagram,” she said, adding, “If his PR team picked up on all the unauthorized remakes of his music, what would they do? By the way, he just had a baby three months ago and is busy with his family. He and his public relations team are giving unnecessary attention to people trying to damage his brand. I don't want to collect them. You could also argue that they hurt his brand.”
WATCH: Voice authentication expert explains why AI deepfakes will have a financial impact on musicians
Since Combs' arrest and indictment, Bieber's past friendship with the disgraced mogul has been under the microscope, along with other celebrities, as fans scrutinize resurfaced videos of their interactions.
Bieber began his career in 2009 after signing with Usher and later hooking up with Combs. (Getty Images)
But Rosenberg advises people to be cautious as new media emerges as the charges against Combs progress through court.
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“In fact, I think there's going to be a lot more new information coming out, and as that happens, there's going to be new disinformation as well,” he said. “We're going to see deepfakes that use all their creativity to create images, videos, and stories. That's why people are going to scrutinize what they see and what they find, and it's just You'll need to make sure it's not being tampered with. ”
