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Zabar’s, MTA will celebrate 210 years with free treats

Two iconic institutions in the Big Apple are teaming up to celebrate 210 years in business by providing cookies and bagels for everyone.

To celebrate its 90th anniversary this year, Zabar's will hand out its legendary white and black cookies to commuters in the Bronx, Brooklyn and Queens on Oct. 22, officials said. Meanwhile, the MTA will celebrate its 120th anniversary on October 27th.

The gourmet department store on Broadway on the Upper West Side has been associated with the MTA for nearly a century. Stanley Zabar, the 92-year-old son of founder Louis Zabar, said his father intentionally placed his store within walking distance of Broadway. underground.

Zabar's and the MTA will celebrate the anniversary with an event outside the Manhattan store on October 15, 2024. robert miller
This month, Zabar's and the MTA will celebrate their combined 210th anniversary by handing out free candy to commuters. robert miller

“My father told us that if we opened a store within two blocks of a subway station, we could become rich,” Zabar said in his speech. Tuesday's press conference outside the Broadway venue. “I can tell you this is true!”

“We settled here within two blocks of a subway station, and we still live around that block.”

The exact location of the cookie giveaway was not disclosed Tuesday.

From October 24th to October 27th, Zabar's will be offering reduced prices from 8 a.m. to 11 a.m. every day. A bagel with schmear will cost $1.20, a bagel with schmear and coffee will cost $2.90, and a bagel with cream cheese and lox will cost $2.90. You can buy it for $9.90, she said.

Saul Zabar attended the anniversary celebration. robert miller
The store will be handing out its famous black and white cookies to commuters in the Bronx, Brooklyn and Queens. robert miller
Daniel Zabar, Benjamin Zabar, Willie Zabar and Michael Zabar pose in their family's store in 2011. Courtesy of David Zabar

“We look forward to our customers joining us in this deal and joining us in celebrating these two iconic birthdays,” said MTA Chief Customer Officer Shanifah Lieala.

New York City Transit Authority Interim President Demetrius Crichlow said New York City Transit Authority is thrilled to recognize two Big Apple agencies. It's something that has endured for decades in the city's bedrock transportation system and Depression-era stores.

“Zabar's…has been here for 90 years!” he said. “It's been 90 years since people started enjoying bagels and schmears, black and white cookies and hot coffee.”

Stanley Zabar pointed out that his father intentionally opened the store near a subway station. robert miller
New York City Transit Authority Interim President Demetrius Crichlow said the agency is proud to support the legendary transit agency. robert miller

“That's the beauty of New York. It's institutions like this that make this city great.”

He compared their birthday to the 1986 collaboration between Aerosmith and Run-DMC, drawing laughs from the assembled crowd.

“This is going to be amazing!” he said with a smile. “I may be biased, but I think it's great.”

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