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Dozens of protesters gathered at WK Kellogg's headquarters in Battle Creek, Michigan, on Tuesday to demand that the company remove artificial colors from cereals sold in the United States, according to reports.
Kellogg, the maker of popular American cereals like Froot Loops and Apple Jack, announced nearly a decade ago that it would eliminate artificial colors and ingredients from its products by 2018.
However, in Canada, Kellogg uses concentrated carrot juice, watermelon juice, phyto juice, and blueberry juice to color its Fruit Loops. Canadian site is shown.
But in the U.S., Kellogg continues to use artificial colors and butylated hydroxytoluene (BHT), which WebMD says are lab-made chemicals added to food as preservatives. . According to WebMD, BHT can be used to treat acquired immunodeficiency syndrome (AIDS) and genital herpes, so some people use it as a medicine.
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Protesters in Michigan on Tuesday called for WK Kellogg to cut artificial colors from all of its breakfast cereals. (Daniel Acker/Bloomberg via Getty Images)
Lansing's CBS station reported that protesters delivered a petition containing more than 420,000 signatures from people calling for the removal of BHT and artificial colors from WK Kellogg's cereals.
Activists at the demonstration say there is evidence that artificial dyes can cause behavioral problems in children.
The U.S. Food and Drug Administration (FDA) said it has evaluated the effects of artificial additives on children's behavior and believes most children will not experience any negative effects from ingesting them.
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Protesters in Michigan on Tuesday called for WK Kellogg to cut artificial colors from all of its breakfast cereals. (Daniel Acker/Bloomberg via Getty Images/Getty Images)
WK Kellogg did not immediately respond to FOX Business' request for comment.
The company told the station its food is safe and its ingredients comply with federal regulations.
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“Currently, more than 85% of our cereal sales are free of artificial colors,” Kellogg said in a statement. “In fact, we are continually innovating new cereals that are free of artificial colors across our biggest brands, giving consumers a wide choice of nutritious foods.”
