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Film and television studio Alcon Entertainment on Monday accused Tesla, Elon Musk and Warner Bros. Discovery of using images from the movie Blade Runner 2049 without permission during a live-streamed CyberCab unveiling earlier this month. filed a lawsuit against.
The complaint, filed in Los Angeles federal court, alleges Alcon denied a request from Warner Bros. to use its images at Tesla's CyberCab unveiling at Warner Bros. At its studio grounds in Burbank, Calif., Tesla was the only company to use artificial intelligence-generated images that mirrored the film for the event.
During CyberCab's unveiling, Musk spoke as an image of a man in a long coat overlooking an orange ruined city appeared on screen for 11 seconds. In addition to those 11 seconds, the complaint says the video continued to be shared by Musk, Tesla, Mr. X and others, resulting in “millions of total views.”
“The economic scale of the embezzlement here was substantial,” the plaintiffs allege. “Alcon has spent decades and hundreds of millions of dollars building the BR2049 brand into the well-known name it is today.”
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Tesla's robotaxi attends a launch event in Los Angeles on October 10, 2024. Still image taken from video. (Tesla/Handout via Reuters/Reuters)
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| TSLA | Tesla Inc. | 218.85 | -1.85 |
-0.84% |
| WBD | Warner Brothers Inc. Discovery | 7.55 | -0.27 |
-3.45% |
Alcon also claims this falsely suggests there was a relationship between the entertainment company and Tesla. The lawsuit points to the fact that Musk personally berated Tesla's CEO in the process, calling him “problematic” as a reason he didn't want to have such a relationship.
“Smart brands considering partnering with Tesla must consider Mr. Musk's highly amplified, highly politicized, capricious and arbitrary behavior, which at times devolves into hate speech. “Yes,” the complaint states. The paper argues that a potential brand partnership with Tesla is even more problematic if the company “does not share Mr. Musk's extreme political and social views.”[.]”
“For all of these reasons, Alcon did not want BR2049 to partner with Musk, Tesla, or Musk's company,” the complaint says.
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Denis Villeneuve, film director, second from left. and cast member Ryan Gosling (left). Ana de Armas, second from the right. Harrison Ford attended a photocall for the movie “Blade Runner 2049” held in Paris on September 20, 2017. (Reuters/Charles Platiaux/Reuters)
Neither Tesla nor the plaintiff's attorney responded to FOX Business' inquiries about the lawsuit.
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Tesla robotaxi on display at the launch event in Los Angeles on October 10, 2024 (still image taken from video). (Tesla/Handout via Reuters/Reuters)
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Alcon said in a statement that the defendants' actions “have the potential to cause confusion among Alcon's Blade Runner brand partner customers, including those we partner with on the upcoming Blade Runner 2099 series for Amazon Prime.” “It's expensive.”
Reuters contributed to this report.
