AI is coming to town this holiday season, but soda lovers aren't celebrating.
Coca-Cola has received backlash online after developing the product. AI-generated Christmas commercial” has been criticized.creepy dystopian nightmare”
A nod to Coca-Cola's 1995 “Holidays Are Coming” campaign, this new 15-second ad features a cherry-colored truck driving down a snowy road, a festively decorated city, and an ice-cold Coke bottle. It depicts how the product is delivered to the customer.
This video has a disclaimer in small print that says “Created by Real Magic AI.” Coca-Cola AI software.
The campaign shows what future commercials will look like, but many consumers weren't feeling the holiday spirit and criticized the drinks brand's clip, calling it “rubbish,” “ugly” and “lazy.” .
“If Christmas Coca-Cola ads were made by AI, the world would end,” one user wrote on X. independent person.
“Sad to see this made with an AI-generated program,” another person added in a comment on YouTube.
“I just saw an AI-generated Coca-Cola commercial on TV… how do they really do that?” asked one X user. daily mail.
“It feels like we're watching the death of art and our planet unfold before our eyes, and no one IRL seems to care.”
But Jason Zada, founder of AI studio Secret Level, one of three companies Coca-Cola worked with on the project, said the clip still has a human element that creates “warmth.” claimed to exist.
Zada said. ad age Leveraging generative AI for something as complex as Coca-Cola isn't as simple as pushing a button, said Pratik Thakar, Coca-Cola's vice president and global head of generative AI. He explained that he was acting as a bridge between “tradition” and “tradition.” A next-generation campaign with the theme of “The Future and Technology''.
Using this technology, he claimed, saves money and not to mention time.
“More than cost, it's speed,” Takhar told the media. “Is it about 5 times faster?” And that's a big advantage. Traditionally, manufacturing times would have taken even longer. So it's a big benefit. ”
“Then you can do more, more variety, more customized, more personalized things,” he continued. “And that's the best way to leverage resources, rather than work less or spend less.”
However, some Coca-Cola fans still feel far from festive, saying: Video lacks emotion.
The Post has reached out to Coca-Cola for further comment.
