Looks like someone took a wrong turn in Flavortown.
Two trucks loaded with 24,240 bottles santo tequila The label, co-owned by celebrity chef Guy Fieri and former Van Halen frontman Sammy Hagar, went missing after an apparent robbery in Laredo, Texas, last weekend.
It reportedly took 39 months to make all $1 million worth of tequila. PEOPLE.comtold Fieri about the assigned alcohol.
“We worked hard,” Fieri said. “This is the best year we've ever had at Santo. We have such momentum, and now everything on the shelves is going to be available to people.”
Two trucks carrying a combined 440 cases of Santo were hijacked on Nov. 9 or Nov. 10, the Food Network star added.
He and his “Red Rocker” partner only learned about the Shanghai track on Thursday.
Fieri said this came at a terrible time. The holiday season is usually Santo's busiest time.
Fieri said “someone could be trying to break up” the momentum Santo has gained in the market.
Riding not just one, but two trucks gave even the goatee-bearded chef pause.
“So one thing is one thing, but to pull off a double heist we need twice as many people as we had before,” Fieri said. “It seems like a lot more risky to be in two trucks.”
Laredo Police Department, Los Angeles Cargo Crime Investigation Team, and federal agencies cargo net The incident is under investigation, the media reported.
Fieri offered a $10,000 reward for information about the robbery.
“It's like a movie,” he said. “Never in a million years did I think something like this would happen, but this is reality.”
