Boxer and influencer Jake Paul has recruited several star athletes to partner with his new men's care brand.
Recently, Paul signed a deal with LSU gymnast Libby Dunn for name, image and likeness rights to his health product brand, W.
Dan is a social media giant in his own right, with over 13 million followers across platforms. she announced A new partnership on her Instagram page, which accounts for about 40% of her audience.
The NIL agreement was first reported by on 3represents the strong crossover value that college athletes offer brands in a variety of markets, along with international reach online.
Dunn is reportedly the third influencer to be brought on board as a co-owner of a Walmart-exclusive brand, following recent UFC champion Sean O'Malley and rapper Rubi Rose. These influencers all have strong followings among young men, which Paul is targeting with his new brand by selling products strictly for less than $10.
Paul launched W in June and reportedly brought Dan on board after meeting him at a party.
“We hit it off right away,” Dan said. WWD. “Seeing firsthand how passionate he is, I really wanted to work with him. I know he has grown as an influencer and has always been in the spotlight, but He has truly proven himself in other fields as well, showing that he can succeed beyond just a job and being an influencer. ”
Dunn added that he has found success by discovering his core values and aligning brand deals and business opportunities with those ideals.
“I feel like there's a lot of stuff in people's feeds that isn't authentic. It's so easy to spot it,” she continued. “That's the feeling you get when you talk to brands and know that your core values are aligned. That's how I felt with W as well.”
“I think it’s important to create a substantial brand that will last beyond college.”
The gymnast and NCAA champion has made integrity a big part of her brand, often making statements rarely heard in the sports world.
In September, she explained the importance of female college athletes leveraging their image to make money while in college, citing the lack of popularity of women's professional sports leagues.
“For women, it's really important to take advantage of the NIL while in college because most women's sports don't have a lot of professional leagues after college,” Dunn confessed.
“I think it’s important to create a substantial brand that will last beyond college.”
Dan carries $4 million in NIL evaluationwhich ranks her second among college athletes in the country.
At the same time, Paul earned an estimated $40 million for his recent boxing match with Mike Tyson.
The 27-year-old said he wants to create a health brand that is free of artificial colors, hormone disruptors and sulfates, and would like to bring products to market that include: he said It will help young men who are deficient in vitamin D and magnesium.
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