British car manufacturer Jaguar has released a bizarre advertising campaign that not only features an androgynous model, but also doesn't feature a car in the ad.
“I don't know what Jaguar was trying to sell with that ad or who thought it was a good idea,” Jill Savage of Blaze News Tonight told Matthew Peterson and The Will Agency Founder Isaac Simpson.
Simpson points out that to understand the ad, you also need to understand that Jaguar is a “failed brand” and that the brand “has been really struggling for a very long time.”
“So they decided to switch everything to EV. It would be 100% electric. And not only that, but they would be charging twice what they were already charging for cars. “Simpson said. I will explain.
Here comes an ad that looks like it's just been released, rejecting the iconic logo featuring Jaguar in favor of just “Jaguar” written in futuristic handwriting.
“Clearly they asked their marketing team to create a radical new approach to branding their company,” Simpson says.
“I don't think this was a 'any publicity is good publicity' situation,” he continues. “I think they're in a bubble, and the people who are making the ads for this particular brand are just in a bubble, as we've seen time and time again with Bud Light and many other ads. I think it's just being alive.'' Other brands. ”
Simpson said the brand director behind the campaign “looks like he's on stage, wearing a light see-through shirt.”
“You can imagine the type of guy this guy is,” he said, adding, “They just got rid of all the people who said, 'Don't do this.'”
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