Fast food giant KFC will open a new restaurant in Orlando, Florida on Monday that aims to focus on sauces and put a new spin on its “finger-licking delicious” slogan, CNN reported Wednesday.
The new Saucy restaurant will offer 11 new dips and chicken tenders to cater to Gen Z customers who seek bolder flavors and boneless chicken. report.
SAN RAFAEL, CA – OCTOBER 30: A bucket of KFC Extra Crispy Fried Chicken is on display on October 30, 2006 in San Rafael, California. KFC is phasing out trans fats and will use trans fat-free soybean oil to prepare Original Recipe, Extra Crispy Fried Chicken and other menu items. KFC plans to have all 5,500 U.S. restaurants switched to the new oil by April 2007. (Photo illustration by Justin Sullivan/Getty Images)
The sauces come in four flights and range from spicy, like Jalapeno Pesto Ranch and Creole Honey Mustard, to sweet, like Teriyaki and Thai Sweet and Spicy Sauce.
Photos of what appears to be a new restaurant have been circulating on social media, with its façade featuring a pink theme, a departure from KFC's well-known red and white motif.
The world's first!
cheeky @KFC
Coming soon to Alafaya Trail near Curry Ford Road, Orlando, Florida, USA
Nothing online yet – still in the works. pic.twitter.com/cmqcmKtAwN— Keith W. Tyras (@keithtyras) December 15, 2024
Christophe Poiret, KFC's chief concept officer, told CNN: “Building on this modernized 'finger-licking good' idea, we came up with a new vision: lots of sauces, lots of colors, lots of drinks. '' he said. (Related: KFC sells fire logs that smell like fried chicken)
Poiret also said the new concept will be “particularly targeted at Gen Z,” who believe it's easy to eat tenders on the go and customize them in a variety of ways.
KFC Global CEO Sabir Sami and other fast food restaurant leaders also highlighted the industry's focus on Gen Z at a conference in Atlanta, Georgia in September. did. Restaurant brands must be socially responsible as consumers: “Gen Z, in particular, is increasingly concerned about the brands they engage in having a meaningful and relevant impact on the communities they serve. We remain hopeful,” one report said. press release Announced on September 19th, important points from the conference were announced.
“This has been a long-standing priority for KFC, and we are proud to carry this out in markets around the world,” the restaurant brand said.
SALT LAKE CITY, UT – AUGUST 11: The world's first KFC store reopens in Salt Lake City, Utah after the original 52-year-old building was demolished on August 11, 2004. This eatery also serves as a memorabilia museum. (Photo by Danny La/Getty Images)
Colonel Harland David Sanders (September 9, 1890 – December 16, 1980), founder of the Kentucky Fried Chicken restaurant chain, prepares fried chicken in Nashville, Tennessee, 1969. (Photo by Bob Grannis/Getty Images)
The exterior of Kentucky Fried Chicken restaurant. There's a sign in the window that says it's open for business. (Photo courtesy of Kamerik/Getty Images)
RJ Hottovy, head of analytics and research at Placer.ai, told CNN that industry players are looking to the source as a “key driver” of industry innovation. Saucy “needs to help KFC modernize its brand and align with current industry trends,” Hottovy added.
Saucy's menu will be slimmed down compared to its flagship brand, but will feature new desserts, fruit-flavored drinks and sides.
KFC launches the restaurant despite headwinds from several consecutive quarters of declining sales at its U.S. stores and struggles with increasingly popular competitors like Wingstop and Raising Cane's. It turns out.
