The power of Beyonce, Taylor Swift, Charli XCX, Lady Gaga, and Kendrick Lamar could not save the Grammy Award from the embarrassment of another evaluation.
According to Nielsen's numbers, the CBS live broadcast was a rating bomb on a live broadcast of the Grammy Award on Sunday, attracting 15.4 million viewers, which fell 8.8 % last year.
In this broadcast, many celebrities who went up on the Crypta Arena in the downtown Los Angeles spoke at home on many divided political and social issues, including DEI and transgenderism.
Lady Gaga used her moment as a presenter to become political.
“I can't see the transformers. Trans people are worthy of love and the quia community is worth lifting. The music is love. Thank you.”
Alicia's Keys has also become political, and in the United States, it is looking for “diversity, fairness, inclusion” (DEI).
“This is not the time to shut down the diversity of the voice,” said the keys. “At this stage, we have seen talented and talented people with various backgrounds with different perspectives. It is changing the game. Day is not a threat, a gift.”
Like other major Hollywood prize shows, the Grammy Award has been rapidly declining for many years, as American households have chosen to tune with tens of millions of people.
Grammy viewers peaked in nearly 40 million in 2012, and fell steadily for several years. In the annual show, celebrating the recording industry, some years of promising rise in several years immediately after pandemic. However, Sunday figures indicate that there are long ways to regain high prices in less than 10 years.
This year's Golden Globs Select this year has decreased, and the number of viewers has decreased by 1 million than last year.
