Coca-Cola is a “gut-healthy” soda, and it appears that Coca-Cola is tired of the success of Poppi and Oripop.
Coca-Cola's simple prebiotic soda is sold in five fruity flavors: strawberry, pineapple mango, fruit punch, lime and citrus punch.
Prebiotic drinks pitched as beneficial for digestive health will be available later this month at certain local retailers and Amazon Fresh.
“We have discovered that consumers, particularly the health-focused Gen Z-ers and millennials, are truly interested in juice and prebiotic sodas.” said in a statement.
“And as many brands in this category are getting new, we were trying to match names we knew and trusted for both quality and taste,” she added.
Soda consumption has decreased as health and wellness trends are becoming more popular among younger consumers. This has benefited prebiotic soda startups like Olipop and Poppi.
According to Euromonitor International Data, the US “healthy” soft drink market exploded from the $199 million category in 2020 to the $440 million industry in 2024.
a $50 million funding round Founded last week in 2018, Olipop was treasured for $1.85 billion.
The exact evaluation of Poppi is unknown. Finally, the company raised $25 million It was recently splashed back-to-back in the second Super Bowl commercial in the 2022 Series B funding round. This year, it ran for up to $8 million per 30 seconds.
Coca-Cola's new drinks contain vitamin C and zinc to strengthen the immune system, and 6 grams of prebiotic fiber to support gut health.
Soda companies have found themselves soaking in hot water, claiming that carbonated drinks are really better for gut health than they really are. Poppi is currently in settlement talks over a lawsuit filed last May, and the company has denounced misleading advertisements.
The new drink is made with real fruit juice and has no added sugar.
The fruity flavours nod to the origins of the simple brand as an orange juice company, launched in 2001.
“Gen Z grew up under this brand,” said Terika Fasakin, senior North American director at Simply and Kids in a statement. “They simply don't remember a world that doesn't exist. There's a special pull in the lines of their hearts, as it's the juice they saw in the fridge throughout their lifetimes.”
