The Dallas Mavericks traded Luka Donsic and may have lost fan attendance in the process.
Currently, the Mavericks are increasing the prices of season tickets for next season.
Season ticket holders received updates Monday morning, including an average overall price rise of 8.61%. According to the WFAA.
“Continued investment in team and fan engagement” was listed by the Mavericks as a reason for price hikes.
Pricing changes are reported to better reflect the value of the seat. This is an improved fan experience that upgrades in-game entertainment and secondary market ticket value adjustments.
Club access level season tickets will increase by more than 10%. Some terrace-level seats offer jumps between $20 and $24.
The price of season tickets is rising Second in many offseasons For Dallas, the number of fans gained over 10% last season.
After Mark Cuba sold the team in November 2023, both increases were under the organization's new ownership.
Mavericks says that full season ticket holders will actually need to save 15-23%, given the expected market price.
Dallas fans will be furious at the deal for superstar Don Sic, and the price increase will likely further increase their rage.
Many fans protested trade and threatened to cancel season tickets.
Dallas boasted about it, according to ESPN's NBA attendance report Second highest average attendees The home games for the 2023-24 season pack more than 20,000 fans into each game's American Airlines Center.
This season, the Mavericks are currently second in all attendance this season.
Since dealing with Doncic ahead of the trade deadline, Dallas has been 6-6 and has been sitting 10th in the Western Conference, 32-29.
Anthony Davis, who the Mavericks got from the Lakers in trade, was injured in their first game against Dallas.
Doncic's Lakers were 10-2 over the same span, shooting 38-21 to second place.
