Nike made his first Super Bowl commercial last month, for the first time in 27 years. Although a lineup of women studded with athlete stars was involved, the ads came under criticism for the company's attitude towards supporting trans athletes competing in women's sports.
Other stars of various sports, including Caitlyn Clark, Sabrina Ionescu, Juju Watkins, Shaikari Richardson, and Jordan Chile, were in a one-minute ad with different languages on the same theme.
Slogans included “You Can't Flex, Flex,” “You can't fill the stadium, so you can't fill the stadium,” “You can't be emotional, so you can't win,” and “You can't win.”
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Jennifer Say and brand ambassador Paula Scanlan, left, Riley Gaines, right (xx-xy track and field)
XX-XY Athletics is an athletic brand that aims to support female athletes by protecting the safety and equity of women's sports and keeping biological men out of women's sports, and has released videos of several athletes who respond to Nike ads.
Powerlifter April Hutchinson has given the exception of some Nike ads for flexion as he was suspended for two years by the Canadian Powerlifting Coalition and played against trans athletes who compete in the women category.
“I've never been told I can't bend this or do it,” Hutchinson said.
Nike, NFL Women's Sports Super Bowl Commercial Struggles Back amid national trans athlete controversy
Captain Sia Liilii, University of Nevada Women's Volleyball University, fought against the school's decision to play trans athlete Blair Fleming and the San Jose State Spartan last season, but Nike felt he missed the mark.
“Nike ads represented old feminism. I don't think anyone would say that sports women can't advocate for sports,” explained Liilii.
“Fake feminism,” “Pretending to care for women,” and “Nike ignores real issues” were the lines used by other athletes in the video.
“Real Problem” is the main point of what XX-XY Athletics saw in their video response to Nike.
Sia Liilii talks about her on IW's “Hold the Line.” (IW function)
“Women can bend, be confident, be emotional and fill the stadium. you can't Do they do it? talk. In particular, for one subject: protecting women's sports,” said a press release from XX-XY Athletics.
“I'll do it” – that's your slogan, isn't it Nike? Just do that. Stand up for the woman. That's the easiest thing in the world,” sports civil rights advocate Riley Gaines finished the video and finished it.
When Nike ads came out, former US gymnast and founder/CEO of XX-XY Athletics Jennifer Say immediately called out Nike with the X.
“You're full of that. What female athletes say is not possible is that men stand up to the integrity of sports to protect them from women's sports. That's the only thing that is literally.” I wrote accordingly To the X commercial.
Veteran sports broadcaster and journalist Michele Tafoya also made an exception.
Riley Gaines defends the fairness of women's sports. (xx-xy track and field)
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“Nike is too late for this party, and they've been stuck in stereotypical language for about 25 years,” Tafoya wrote, later adding, “What a waste of ads.”
President Donald Trump has fulfilled his campaign promise to protect women's sports and sign an executive order “no men in women's sports.”
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