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Amazon has introduced a beta version of a new AI tool designed to highlight products based on the interests of various shoppers in the US.
This feature, referred to as “interest” by Amazon, utilizes an extensive language model to “automatically interpret everyday language that traditional search engines typically process, transforming it into attributes that can be used for product suggestions,” the e-commerce leader announced on Tuesday.
Amazon noted that a “limited group” of US customers who currently use AI shopping tools can find interests in the “Me” tab of the Amazon Shopping App.
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Amazon is aiming to expand this feature to all shoppers in the US “over the next few months.”
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The interest feature operates by “constantly scanning Amazon’s inventory and actively alerting you about new, relevant products, restocks, and sales.” This happens after users provide queries like “latest pickleball gear and accessories” and “natural makeup products for summer shine from leading brands.”
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This feature is part of Amazon’s strategy to enhance the shopping experience on the platform.
The company has previously integrated AI functionalities into its shopping ecosystem, such as its AI shopping assistant Rufus and an AI shopping guide, both launched last year.
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“We will continue seeking innovative ways to enhance our shopping experience, making it more convenient and enjoyable for our customers,” Amazon stated on Tuesday.
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Generic AI technology is utilized by companies “across our retail operations and throughout our various enterprises.”
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Amazon reported net revenues of $638 billion for 2024, marking an increase of approximately 11% from the previous year. The annual net income also rose to $59.2 billion.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| amzn | Amazon.com Inc. | 205.71 | +2.45 |
+1.21% |
As of Wednesday afternoon, its market capitalization was approximately $2.13 trillion.
