Starbucks revealed a new dress code for Java-Slinging Baristas on Monday as CEO Brian Nicole is betting on creating a comfortable, welcoming environment and boosting the sale of the slack company.
Starting May 12th, employees will be required to wear solid black tops and will issue two free shirts from the new company brand line. Previously, baristas were allowed to wear shirts of their chosen colours.
Workers should also wear a bottom of khaki, black or blue denim. Previous dress codes allowed grey and brown slacks or skirts.
“We’ve evolved dress codes in every store, focusing on simplified colour options that allow iconic green aprons to shine and feel familiar with customers even when visiting across North America,” Starbucks said in a statement.
The coffee chain’s iconic green aprons have been around since 1987, but they are a very staple food as the company often refers to its employees as “green apron partners.”
The more stringent dress code is just the latest tweaks under Niccol. He orchestrated the turnaround at Chipotle as CEO before he took the helm in September.
He aims to grab a picture of the chain and get a go back to the cafe he sat in.
Under his lead, Starbucks has already taken back several programs from the past. Just as about 200,000 mechanical pencils are kept in stores, baristas can drop notes into Java Cups. However, some baristas complain that they slow them down by writing on every cup, and feel “forced.”
Nicole also instructed the barista to ask customers whether they would “stay” or “go.” Those who decide to “stay” can offer drinks in ceramic mugs or glasses and refill their coffee and tea for free.
The CEO also took home a Starbucks seasoning station. This moved behind the counter during the Covid-19 pandemic.
