This year’s Easter Egg Roll at the White House’s South Lawn will include activities backed by leading companies like Amazon, Meta, and YouTube.
Amazon will support the reading corner for attendees, while Meta is set to provide AI-driven experiences and photography spots along with YouTube’s Bunny Hop Stage. In Friday’s announcement.
Children at the event will be read to by First Lady Melania Trump, Attorney General Pam Bondy, Agriculture Secretary Brook Rollins, Labor Secretary Lori Chavez Deremar, and White House Press Secretary Caroline Leavitt.
The event on Monday will also showcase performances from bands of the US Marines, Army, Navy, and Air Force.
For the annual celebration, the White House has customarily collaborated with the external production company Harbinger to provide games and family-oriented activities. This year, sponsorships between $75,000 and $200,000 were offered, typically including branding on-site and logo exposure, reflecting concerns over private benefits related to taxpayer expenses.
The leading tech sponsor this year was also the foremost contributor to President Trump’s initial fund. Their contributions remain under scrutiny as a possible avenue to circumvent controls imposed by lawmakers in Washington.
Further sponsors included the New York Stock Exchange, Toy Association, International Association of Fresh Agricultural Products, and National Confectionery Association.
