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Mushroom coffee from The Last of Us? Kevin Costner’s baked beans? Mind-blowing TV merchandise.

FDA Alerts Consumers on Soy Allergen in Baked Beans

This week, the US Food and Drug Administration issued a reminder concerning 4,515 cases of Yellowstone brown sugar molasses baked beans, linking them to an undeclared soybean allergen. The FDA highlighted the potential danger for those sensitive to soy, prompting a recall. Shoppers are advised to return the affected beans for a full refund.

On a brighter note, if you enjoy Yellowstone’s culinary offerings, now’s a great time to stock up! It’s like the universe is smiling down on people who aren’t allergic to soy, especially if you love the series. There’s even a whole website dedicated to Yellowstone-themed foods—talk about a win!

Imagine enjoying a meal starring Yellowstone’s baked beans, which supposedly combine tradition and bold flavors. You can also find official Yellowstone coffee, BBQ sauce, and stews. It’s kind of a fun concept, but maybe not everyone’s cup of tea. Still, it’s interesting that the enthusiasm surrounding Yellowstone has spurred an entire line of branded snacks.

Not every show can pull off something like this, though. Take a popular design show, for example. It’s hard to envision them featuring an official product line like canned veggies. But Yellowstone truly caters to a demographic often overlooked by the entertainment industry—those who enjoy hearty meals. This is a prime example of successful branding.

Many shows don’t attempt such extensive merchandise. Sure, you can find a shirt or a mug tied to your favorite series, but nothing really special. In comparison, Yellowstone has tapped into something unique that resonates with its audience in a meaningful way.

Some shows are more niche, of course. While the zombie apocalypse series might attract a dedicated fanbase, the tie-in products often feel disconnected from the core audience. There are food products like Mushroom Coffee but they barely touch upon a hugely dedicated fan base.

Interestingly, Lidl recently rolled out a line of edible goodies tied to Emily in Paris, but many buyers may just be attracted to the crepes, rather than a deep love for the show. It’s about timing and relevance in these products.

To truly emulate Yellowstone’s success, a show needs to offer food directly linked with its universe. The only contender that comes to mind might be ITV’s Doc Martin, which, while somewhat dated, still manages to offer quirky merchandise appealing to its loyal fans. In fact, you can buy biscuits branded from that universe, which feels personal yet accessible.

Honestly, wouldn’t it be fun to see merchandise that reflects the characters more? Whether it’s the doctor’s signature style or some humorous scenes, it adds a layer of connection. The biscuits from Yellowstone, however, have the added bonus of being safe for those with soy allergies. So, tip of the hat to that!

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