Shares of Dollar General surged by 13.6% on Monday, driven by retailers increasing their sales forecasts and reporting strong revenues as consumers sought out deals amid tariff concerns.
The company now anticipates its same-store sales growth to rise from an earlier estimate of 1.2% to a new target of 2.2% annually.
Additionally, they have revised their earnings guidance, raising the low end from 10 cents to $5.20 per share, with the high end now set at $5.80.
“We are well-equipped to meet our customers’ needs in various economic conditions moving forward,” stated Todd Vasos, the CEO of Dollar General.
This marks a significant turnaround for Dollar General, which had expressed concerns last year about customers having just enough for basic necessities, leading to lowered sales and profit forecasts. In the previous quarter, they managed to slightly surpass expectations.
The company recently closed nearly 100 stores, temporarily boosting profits but losing budget-conscious shoppers to larger competitors like Walmart and Target, who have been ramping up discounts.
Dollar General reported a 2.4% increase in same-store sales for the first quarter of 2025, surpassing the 1.41% prediction as higher average transaction amounts helped counteract decreased store traffic.
Moreover, their earnings per share of $1.78 exceeded forecasts of $1.48.
Net sales rose by 5.3% in the first quarter to $10.4 billion, up from $9.9 billion during the same timeframe last year. Analysts had anticipated $10.29 billion.
In light of recent cost-cutting efforts, including closing underperforming stores and renovating existing ones, affordable retailers have shown strong performance.
Dollar General has announced plans to open 575 new stores throughout the nation in 2025.
Nonetheless, the retailer acknowledges ongoing economic uncertainty this year attributed to tariffs.
“There’s uncertainty regarding the potential effects of tariffs on business, especially concerning consumer behavior for the rest of the year,” Dollar General mentioned in a statement.
They noted that the customs landscape is continuously changing, with certain tariffs on imported goods still evolving.
The updated sales forecasts assume the current tariff rates will hold until around mid-August, though Dollar General has a contingency plan in place if tariffs from China resurface.
Some of its private label products are affected by the ongoing trade conflict, yet the company believes it can mitigate the impact. Still, there are worries regarding consumer spending, they noted.
A University of Michigan survey indicated that consumer sentiment remained steady at 52.2 in May, unchanged from the previous month.
While slightly higher than the preliminary findings released two weeks prior, these figures are close to historic lows dating back to 1952.
Interestingly, as the economy dips and consumers shift toward more affordable essentials, dollar stores often perform better than their larger counterparts.

