Future Financial Bliss for Cooper Flag
If everything unfolds as planned, Mavericks forward Cooper Flag might resemble Scrooge McDuck in his 20s and 30s.
As the projected No. 1 pick in the 2025 NBA Draft, he could turn into a superstar, meaning he’d need to meet certain All-NBA team benchmarks and get the necessary buzz for MVP consideration.
Initially, Flag will secure a lucrative four-year rookie contract with the Mavericks, which extends through the 2028-29 season. Yet, there’s another contract on the horizon that the team needs to anticipate.
Once his rookie contract wraps up, he could ink a Super Max extension worth around $359 million for the period between the 2029-30 and 2033-34 seasons.
This deal would count for about 30% of the team’s salary cap.
If Flag, who many believe might be a multiple MVP contender, achieves that status, he could be eligible for a second Super Max extension in 2034, potentially worth up to $509 million, stretching until the 2038-39 season.
This transaction would represent about 35% of the team’s salary cap.
Examining the 2025 NBA Draft Reports
Under the league’s collective bargaining agreement, to qualify for the Super Max, players must either make the All-NBA team in the previous three seasons or earn accolades like Defensive Player of the Year or MVP during that time frame.
This staggering figure, approaching $1 billion, doesn’t even factor in endorsement approvals, so Flag can expect a significant shoe deal now that he’s hit the NBA stage.
He previously endorsed New Balance, but had to switch to Nike as Duke formed a partnership with the brand during his freshman year.
Reportedly, Flag already possesses considerable wealth, having made $28 million during his single season at Durham with deals bringing in $13 million from New Balance and another $15 million from Fanatics.
At just 18, he seems well on the path to billionaire status before even stepping on the NBA court. Adding to the allure, he’ll kick off his career in Texas, a state with no income tax.
If he were drafted by one of the teams in California, he’d be avoiding an eye-popping $123.69 million in state income taxes by signing with the Mavericks.
Interestingly, Flag reclassified in high school, advancing grades to expedite his journey to the NBA. He’ll be the youngest player to be drafted first overall since LeBron James back in 2003.
James reached billionaire status in June 2022, nearly two decades after he was drafted.

