Recent polling indicates that President Donald Trump has significantly increased his support among Hispanic voters in the 2024 election. According to data from the Pew Research Center, Trump captured 48% of this demographic, up from 36% in 2020 and just 28% in 2016. Released on Thursday, these figures highlight a shift in the minority demographic’s voting patterns, with former Vice President Kamala Harris receiving only 3% of Hispanic support in November.
In comparison, Harris had previously garnered 51% of Hispanic voters, but Trump’s results show a notable improvement from his earlier support levels. Interestingly, Harris saw a 10% drop in support among Hispanics compared to former President Joe Biden’s performance in 2020, as well as a 15% decline compared to Hillary Clinton in 2016.
The voting trends reveal a gender split, with 50% of Hispanic men backing Trump, while 52% of Hispanic women aligned with Harris. This indicates a 13% increase for Trump among Hispanic women since the last election.
Trump also made gains with Black and Asian voters, securing 7% more Black voters and 10% more Asian voters compared to 2020. The Pew Research findings suggest Harris’s appeal among minority voters has significantly diminished, and the data raises questions about her potential performance if turnout had been higher in November 2024.
Despite ongoing Democratic assertions that Trump is unappealing to Hispanic voters due to his immigration policies, focus groups reported by NBC News indicated that many Latino voters support his stance on illegal immigration and his broader policies during his presidency.
