Distributor A24 faces public backlash after it was revealed that it used AI technology to generate promotional artwork for a film civil war.
Images officially posted by A24 this week instagram accountdepicting a city torn apart by war. civil war However, these are consistent with the film’s setting, an America that has disintegrated into warring factions. They include aerial photos of Las Vegas, including a sphere reduced to charred rubble. A shot of Washington Square Park in New York surrounded by military vehicles. A view of Echo Park Lake in Los Angeles and soldiers patrolling the water.
Among the complaints from fans: A24, which has built a reputation for championing auteur filmmakers and independent films, is apparently using AI technology to promote one of its titles. There is something about it that feels uncomfortable.
“Fire whoever approved this garbage. It’s disgusting and insulting to the viewers,” one commenter posted.
“A24 using AI in advertising could be a sign, or the beginning of the end for a company that relied on an indie aesthetic. Incredibly disappointing,” another wrote.
A24 releases “CIVIL WAR” poster that appears to be generated by AI pic.twitter.com/put02fA1R1
—DiscussingFilm (@DiscussingFilm) April 17, 2024
Another commenter wrote: “Hire a real artist.”
AI is rapidly becoming a reality in the entertainment industry, causing widespread anxiety as studio heads look to reduce costs by replacing humans with algorithms. A24’s apparent use of AI suggests that even smaller studios and distributors are jumping on the bandwagon.
civil war has already sparked heated debate for its plot, which imagines a dystopian United States torn by warring factions. Nineteen states seceded from the Union, including what was called the “Florida Confederacy.”Meanwhile, the ‘three-term president’ is trying to piece together what’s left of America
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