Social media personality Alix Earle recently made headlines after being seen getting cozy with seven-time Super Bowl champion Tom Brady during a New Year’s Eve bash in St. Barts.
At just 25, Earle has gained significant popularity on social media, particularly after her appearance on Dancing with the Stars in 2025. Her journey to fame started during her time at the University of Miami.
With more than 8 million followers on TikTok and 5 million on Instagram, Earle is not only a social media influencer but is also expanding her brand through a podcast and YouTube channel.
TikTok Journey
Earle’s TikTok success began in college, where she shared her daily life as a student. She started posting content in February 2020, but her breakout moment came with her “Get Ready With Me” video, showcasing her unfiltered skin.
In an interview with the Howard Stern Show in 2023, she reflected on her experience. She noted how, initially, she tried to present herself as perfect but struggled with acne, which she later decided to share openly. “It’s odd because for three years I was trying to be the opposite, and once I embraced my flaws, everything began to change,” she shared.
Earle also documented her college experiences, from attending fraternity parties to the effort needed to graduate.
She completed her Marketing degree in May 2023, expressing her gratitude on Instagram about her time at the University of Miami. Reflecting on her journey, she mentioned the joy and growth those years brought her.
Expanding Her Brand
In September 2023, Earle teased her podcast “Hot Mess with Alix Earle,” produced by The Unwell Network. In early 2025, the podcast underwent a transformation into a “vlogcast,” focusing more on video content.
Reality TV Fame
Earle’s popularity soared during Season 34 of Dancing with the Stars, where she finished in second place, despite facing injuries that she openly discussed on social media.
New Connections
Earle and Brady were spotted together at a nightclub in St. Barts on December 31. Videos from the night show them sharing a moment while dancing. A TikTok user documented their interactions, capturing Earle whispering to Brady and placing a hand on his back.
This sighting came shortly after Earle ended her two-year relationship with Houston Texans player Braxton Berrios. Reports state that while the two enjoyed their time together, they are not officially dating, and this was their first encounter.
On January 3, Earle shared her excitement about the New Year celebrations on Instagram, expressing gratitude for the experience and the hosts of the event. “Words can’t express how amazing this trip was,” she wrote.
