Amazon’s Q2 Earnings and Future Projections
On Thursday, Amazon projected that its third-quarter sales would surpass market expectations, although it fell short of the ambitious targets set for its Amazon Web Services (AWS) Cloud Computing segment, especially as competitors exceeded their own forecasts.
The company’s stock initially climbed 1.7% to $234.11, but then dropped by over 3% in after-hours trading. Notably, both Google’s parent company Alphabet and Microsoft reported significant gains in their cloud computing revenues this month.
Amazon revealed that its AWS profit margins declined to 32.9% in the second quarter, compared to 39.5% in the first quarter of this year and 35.5% in the same quarter last year. This represents the lowest margin since the last quarter of 2023.
AWS reported a revenue increase of 17.5%, reaching $30.9 billion. In comparison, Microsoft’s Azure saw a 39% growth, and Google Cloud grew by 32%.
“AWS has maintained a 17% growth,” noted Gil Luria, an analyst at DA Davidson. After seeing competitors perform strongly, he added, “That’s unfortunate. If Azure keeps this pace, it might surpass AWS as the leading cloud provider by next year.”
Amazon is expecting sales for the third quarter to range between $174 billion and $179.5 billion, which is higher than an analyst average of $173.08 billion. However, operating profit expectations are also modest, forecasted between $15.5 billion and $20.5 billion, compared to the earlier estimate of $19.45 billion.
Both Microsoft and Alphabet have made substantial investments in infrastructure, driven by increasing demand for cloud services, yet they still face capacity constraints that hinder their ability to fully meet this demand.
While AWS makes up a relatively small portion of Amazon’s total revenue, it is crucial for the company’s profitability, generally accounting for about 60% of Amazon’s overall operating profit.
Investors have expressed concern as Amazon invests heavily in AI infrastructure, especially given AWS’s lack of competitive AI models compared to its rivals, which raises questions about future market positioning.
Dave Wagner, a portfolio manager at Aptus Capital Advisers, described the AWS results as concerning. As an Amazon stakeholder, he pointed out that “Amazon is a story of sales leverage, and it must grow to offset costs, which it hasn’t managed to do recently.”
The Seattle-based retailer reported an 11% profit with online store sales at $61.5 billion. Meanwhile, advertising revenue surged by 23% to $15.7 billion.
Investors are closely monitoring Amazon’s e-commerce segment amid fears that tariff-related uncertainties could undermine consumer confidence. Recent U.S. data did show a slight rise in consumer spending in June.
Tariffs imposed by President Trump have affected the U.S. retail landscape, pushing major retailers and consumer goods companies to adjust pricing strategies to maintain consumer demand.
Trump argues that his tariffs will bring manufacturing jobs back to the U.S.
Analysts suggest that Amazon’s strength lies in its competitive pricing, speedy delivery, and extensive product range.
In an effort to keep prices low, Amazon is encouraging suppliers to manage their inventory and expedite restocking. However, reports indicate that prices for goods manufactured in China and sold through Amazon are rising more quickly than overall inflation.
The company has also trimmed its workforce across various corporate divisions, including AWS, books, devices, and podcasting, resulting in a reduction of 14,000 employees since the first quarter of the year, bringing the total to 1.46 million.





