Andrew Cuomo’s name is so hard to see on the ballot that his new NYC mayoral campaign video tells voters where to locate it.

Cuomo’s Campaign Faces Ballot Visibility Challenge

Former Governor Andrew Cuomo is grappling with his placement on the ballot as he aims to connect with voters in the upcoming mayoral race.

In a recently released 30-second video, Cuomo brings attention to where his name can be found, subtly indicating that it might be hard to spot. The clip, titled “New Day,” features a cheerful Cuomo warning of potential negative outcomes if his competitor, Zoran Mamdani, wins. He also emphasizes his commitment to unite New Yorkers, showcasing a graphic that illustrates his second-row placement on the ballot.

Cuomo’s independent platform, “Fight and Deliver,” is positioned between lesser-known candidates, with Democratic candidate Mamdani and Republican candidate Curtis Sliwa appearing twice ahead of him.

Rich Azzopardi, Cuomo’s spokesman, mentioned that “voting education is crucial in any election,” pointing to various social media posts made by Cuomo in multiple languages. He added a note about the legality of not voting.

The campaign’s push for visibility comes as early voting begins ahead of the Nov. 4 election. They’re striving to ensure voters can easily find Cuomo’s name, which he likened to the children’s character “Where’s Wally.”

Campaign officials are optimistic about a rise in early voters, particularly individuals who are 50 and older, a demographic that tends to favor Cuomo. In the first two days of early voting, this age group represented nearly 60% of the ballots cast.

However, the momentum among older voters seems to have slowed down slightly, with a narrowing gap in turnout between the younger and older generations. According to election data, in the initial four days of early voting—where approximately 280,000 New Yorkers participated—41% were under 50.

Young voters, especially those aged 18 to 29, played a significant role in the Democratic primary, contributing 35% to Mamdani’s victory, with this group accounting for 12% of early votes over the four days.

Azzopardi expressed optimism about the trends among voters over 50, stating, “Overall trends are strong, especially in Manhattan. These are positive signs.” He also noted that many New Yorkers recognize the significance of this election and are concerned about the direction of the city.