Conservative activists have vowed to target financial giant JPMorgan over corporate diversity policies amid the White House-led crackdown on so-called “awakening” capitalism.
Robby Starbuck, a right-wing commentator who has launched a campaign against several major companies in the last six months, has said that he will be working to get his Jamie Dimon-led lender to help him with his diversity, equity, inclusion or Dei. He said he straightened his vision. program.
“JP Morgan… they'll be our target,” says Starbuck, a former video music director with around 800,000 followers on X. Talking to Weeken on Yahoo Financed.
Starbuck, 36, blames the nation's biggest bank for its gender identity training course, calling it “embarrassing” and “idiotious”, and the company uses illegal allocations to hire apprentices and analysts. He claimed that it was.
“If you see at the end of the day, you see evidence that this isn't making you money, and if this is wasting money on you, you should run away from it,” Starbuck said.
His comments came after President Donald Trump signed an executive order on January 21, calling on the Attorney General to identify private companies with “severely discriminatory” DEI programs.
A JP Morgan spokesman defended the company's policy.
“We are trying to attract all our communities, find the best talent and bank the widest range of customers that are suitable for our business,” the representative posted Monday.
Dimon recently dismissed DEI criticism in an interview with CNBC at the World Economic Forum in Davos, Switzerland.
Speaking at the Alpine Summit for Global Elites, the 68-year-old urged critics to “entangle them” when asked about a possible fight over policy with activist investors .
“We will continue to reach out to the black and Hispanic, Hispanic, LGBT and veteran communities,” said Dimon, who raked up $39 million in 2024. “Where we go, the red states, the blue states – the mayor and the governor say they like what we do, so we're not trying to be on either side or on either side. Not there.
Starbuck claims it is responsible for encouraging some of America's biggest companies, including Walmart, Ford, Harley Davidson and McDonald's, to roll back DEI policies.
“I don't think the industry is safe,” he told the Wall Street Journal in November. “I'll probably turn my eyesight to retailers who rely on the majority of Americans who just elected Trump.”
Conservative groups such as the National Legal and Policy Center and the Heritage Foundation are asking America's largest banks to review their approach to DEI.
Heritage also complains about accusations that some lenders are “stopping off” clients who have right-wing beliefs.
Trump, who also spoke with Davos, chose Bank of America and insisted that “they don't take away conservative business.”
The commander's claim was rejected by a BOA spokesman.
