Apple has apologized for its latest promotion of the new iPad after complaints that the company shows a desire to destroy various forms of culture.
An iPad Pro commercial was posted by Apple CEO Tim Cook. Xsays this is “the thinnest product we’ve ever created and the most advanced display we’ve ever created, with the incredible power of the M4 chip.”
“Imagine all the things it could be used to create,” the CEO added.
In a clear attempt to showcase all the products that could be replaced by the latest tablet, the “Crush!” ad shows a giant industrial printing press destroying various forms of equipment and technology. was drawn.
The items killed were televisions, record players, trumpets, guitars, cameras, books, paint cans, typewriters, and old-fashioned arcade games reminiscent of Space Invaders.
The ad showed off the thinness of the latest iPad and ended with the line, “The most powerful iPad is also the thinnest.”
Hollywood did not buy the claims that the product was fatphobic, instead calling it an attack on the culture.
“Destruction of the human experience. Presented by Silicon Valley” Actor Hugh Grant I have written.
“An unintentionally perfect metaphor for how we destroy beauty for profit.[.] Bravo,” said the video game director. david goldfarb.
“Really, what’s going on?” Add filmmaker Justin Bateman.
“This video misses the mark and I apologize.”
Two days after the commercial was released, Apple distributed an official apology.
“Creativity is in Apple’s DNA, and designing products that empower creators around the world is extremely important to us,” said Tor Millen, Apple’s vice president of marketing communications. That’s what it means. variety.
“Our goal is to always celebrate the myriad ways users can express themselves and bring their ideas to life through iPad. We apologize for missing the point in this video,” the statement concludes.
The ad had been viewed nearly 60 million times on Cook’s X page alone as of this writing.
“Even if I’m being very polite and assuming Apple had the best intentions with this ad and was just poorly worded, the idea that the iPad will replace all those objects is just a lie. ” said the director. cody clark.
“It almost feels like this controversy was purposefully staged to distract from it. We’re all too busy being alarmed by this bizarre, almost ritualistic advertising offensiveness.” But I don’t even stop for a second to say, ‘Wait a minute.”’ There’s no way the iPad will make all that obsolete. “It’s impressive, but it’s not a paradigm shift like the iPhone,” Clark added.
Interestingly, this TV spot mimics a 2008 LG phone commercial that shows a violin, speakers, drums, and camera being industrially crushed.
The LG KC910 Renoir featured an 8-megapixel camera, touch screen, and Wi-Fi connectivity.
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