Apple has denied that its digital voice assistant Siri raises privacy concerns – a week after agreeing to pay $95 million to settle a lawsuit related to the software tool.
“Apple has never used Siri data to build marketing profiles, used it for advertising, or sold it to anyone for any purpose,” the Cupertino, Calif.-based tech giant said in a statement Wednesday. No,” he said. “We are constantly developing and will continue to develop technology to make Siri even more private.”
Apple said Siri processes as much as possible on-device, meaning no personal information is transferred through Apple servers.
When data transfer is necessary, Siri “uses as little data as possible,” the company said.
It added that searches and requests made through Siri are not associated with a user's Apple account.
“Siri does not retain audio recordings of your requests or interactions unless you explicitly opt-in to help us improve Siri, and even then, the recordings will be used only for that purpose,” Apple said in a statement. Ta.
Users can opt out of that process at any time, the company said.
The denial came after Apple, which has a massive market capitalization of $3.7 trillion, agreed to pay $95 million in cash to settle a class-action lawsuit that alleged Siri violated users' privacy. .
The plaintiffs alleged that after Apple accidentally activated Siri (an easy mistake thanks to the “Hey, Siri” response trigger), it recorded private conversations and shared the audio with third-party advertisers. .
For example, one plaintiff claimed that he received an advertisement for a brand-name surgical treatment shortly after having a private consultation with a doctor.
Apple denied any wrongdoing.
