Apple rioted social media on Tuesday after unveiling the latest version of its iPad Air. Another major product upgrade announcement may also be approaching.
CEO Tim Cook teased the announcement of major products “this week” On Monday's X postIncludes a stylized video with the phrase “There's something in the air.”
The improved iPad Air is equipped with Apple's more powerful M3 computer chip. This is an upgrade on the M2 chip included in previous versions.
According to a company press release, the device will run at almost twice the speed of the 2022 iPad Air M1.
The 11-inch version of the iPad Air M3 starts at $599, while the 13-inch variant costs $799.
Delivery of upgraded devices scheduled to begin on March 12th.
Apple said the iPad is “built for Apple Intelligence.” This is a suite of integrated AI capabilities.
Apple has also announced a new “magic keyboard” add-on for the tablet and a low-end version of the base iPad that does not support Apple Intelligence for $349.
The company's shares remained flat in trading Tuesday.
Cook's inexplicable message has fueled ramp essay that Apple is set up to announce an updated MacBook Air Laptop with an M4 computer chip.
Some users enjoyed it in the post, but suggests that the Apple Air Fryer needs to be imminent.
The advertised M4 chip is expected to not only enhance Apple's artificial intelligence offering, but also improve graphics and processing speed.
Last year, Apple launched its MacBook Air with the M3 chip.
Mark Gurman, a Bloomberg Tech correspondent for the well-known Apple Insider, said he hopes the company will announce details of the launch About the MacBook Air M4 on Wednesday.
The MacBook Air M4 is reportedly also feature better support for external screen displays, improved battery life, and upgrades such as new cameras. Tech Blog 9to5 Mac.
Available in 13-inch and 15-inch editions.
Last month, Apple unveiled its $599 flagship smartphone called the iPhone 16e as it attempts to stem competition from its Chinese rivals.
The Cupertino, California-based company is trying to keep up the momentum after the iPad became a major sales driver in the holiday quarter.
iPad sales exceeded $8 billion over three months, surpassing the $7.32 billion estimate, according to LSEG data.
